What are international tourists looking for in Slovenia?

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The Statistical Office of the Republic of Slovenia (SURS) conducted a survey of hotel guests in the country during four periods: July and August 2021 (summer), September and October 2021 (autumn), December 2021 and January 2022 (winter), and April and May 2022 (spring).

THE three main motivations for visiting Slovenia, regardless of country of origin, are natural beauty (87% rated natural beauty as a very important or important motivation), personal safety during the stay (77%) and the possibility of practicing active and sports (75%). The estimated average daily expenditure of foreign tourists staying at the hotel is €187. Finally, personal experience and recommendations from friends and relatives are the most important factors for visiting Slovenia.

Tourists who visited Slovenia in spring and autumn ranked the presentation and promotion of Slovenia in the media as the second most important source of information.

And the French in all this? They were 159,695 to visit Slovenia in 2022, which represents 4% of foreign tourists, levels worthy of the pre-pandemic situation. Sign of the rise of the destination on our market, there were 87,432 in 2021, an increase of 82%.


Maribor among the top 3 European destinations in 2023

Maribor, the second largest city in Slovenia, was awarded third place in the “Best European Destination 2023” competition and was named “Best Culinary Destination in Europe”. The capital of Styria received more than 68,600 votes and beat tourist icons such as Vienna, London, Copenhagen and Prague, and among culinary destinations, Rome, Porto and Paris.

Maribor is also known for being home to the oldest vineyard in the world, over 450 years old. This treasure also underlines the importance of the wine culture of the region of Lower Styie, on the banks of the Drava River, renowned for its mild climate conducive to the production of wines. In addition to a unique culture present in its streets, inherited from the time when Maribor was the Slovenian capital of rock’n’roll, the surroundings of the city are discovered gently at the rhythm of nature. For this you get on your bike and ride the international Drava cycle path through the picturesque countryside that borders the city.

Catherine Mills Avatar