TUI has just signed an exclusive agreement with a Turkish hotel chain which demonstrates that the destination is strategic

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TUI has signed a three-year exclusivity agreement with Antalya-based Rixos Hotel Group. The partnership includes ten hotels and aims to make a significant contribution to the growth of the Tui Group in Turkey. In this context, the hotels will be accessible exclusively to Tui customers from the summer 2024 season.

Turkey is a very important destination for TUI

David Burling, CEO Markets and Airlines, Tui Group said, “We are very pleased to announce our strategic partnership with Rixos, one of the region’s leading hotel groups. Turkey is an extremely important travel destination for us and we are relying here on a very good partnership that has developed over more than a decade. This agreement further strengthens our cooperation and supports our exclusive hotel offer strategy. We give our customers exclusive access to some of the best hotels and attractions in Turkey and Croatia, which is an important growth factor for us in these destinations”

Hotels in Türkiye and Croatia

The agreement extends Tui’s current exclusive rights with the Rixos Hotel Group from four to ten hotel units. It offers a wide range of hotels: from villa accommodation to family resorts, such as the Rixos Dubrovnik with its location in the Old Town of Dubrovnik or the Land of Legends Hotel with one of the largest theme parks in Turkey. The offers of the ten Rixos resorts will be available in the 13 Tui tour operator markets for the summer 2024 season. The agreement includes the following hotels: Land of Legends, Rixos Beldibi, Rixos Downtown, Rixos Park Belek, Rixos Premium Belek, Rixos Premium Bodrum , Rixos Premium Gocek, Rixos Premium Tekirova, Rixos Sungate and Rixos Dubrovnik.

For the hotel group, it is an opportunity to grow

Akif Tamince, Board Member of Rixos Hotel Group, said: “We have a long-term partnership with Tui. This exclusivity agreement is an important step for us which underlines the importance of strong partnerships in our industry. Tui is a strategically important partner for our growth and we are pleased to be able to offer some of our first class hotels exclusively to Tui customers. With this move, we reaffirm our commitment to our collaboration and look forward to what the future holds.”

Catherine Mills Avatar