There summer season 2023 looks favourable, with one month attendance in July slightly more nuanced compared to the records of 2022 but similar to 2019, according to a joint study by Bercy, Atout France and DNA Tourism.
According to the first polls, in July 2023, 32% of French people have made a tourist stay (compared to 35% in July 2022) in France or abroad. A tendency to spread out this year would be observed over the whole of the summer season: 66% of French people plan to go on vacation in August or September. A favorable school calendar made up of five full weeks in August and, on the other hand, the ripple effect of the Rugby World Cup in September could explain these behaviors, as well as the attention paid by the French to their budget, encouraging them to postpone their stays until the end of the season.
In addition, the forecast attendance of collective accommodation is solid: the hotel sector thus shows reservation rates higher than 4 points compared to 2022 over the period from August to September, and reservations in the Open-air accommodation sector are also up + 4% compared to last year in August.
” Tourism continues to drive the French economy and the trends for the first three weeks of July demonstrate this. This is good news for our businesses and for our public finances. The rest of the season promises to be just as radiant, with in particular the Rugby World Cup which will allow our tourism companies to take advantage of a late season which, we hope, is shaping up to be very positive. “, declares Olivia Grégoire, the Minister Delegate in charge of Tourism.
