Transavia France found this summer filling rate of its planes to the levels of those before Covid-19, but must adapt to increasingly more passengers price sensitive under the effect of inflation.
In July and AugustTransavia France transported three million passengers, a figure of “20% higher than summer 2022» declared to theAFP its deputy general director of sales and marketing, Nicolas Henin. The low-cost subsidiary of the Air France-KLM group benefited from a “very dynamic demand across all European and North African destinations“. “Demand was very good this summer, we returned to pre-crisis occupancy rates», or around 90% compared to 83 to 84% during the summer of 2022, specified Nicolas Henin.
For this winterTransavia France noted a “start of reversal» of the behavior of travelers under the effect of inflation, while “until this summer, people were not very price sensitive“. This trend forces the French low cost to “be able to offer attractive prices in the market», in short to lower its initial prices for plane tickets, as its direct competitors easyJet and Ryanair are doing.
Transavia France, which currently operates 71 aircraft, plans to increase to 75 by summer 2024, thanks to the arrival of the first Airbus A320neo which will have replaced its fleet of Boeing 737s at the end of the decade. Also, she intends to offer the summer season 2024 15% more capacity than that of summer 2023. This will involve strengthening existing destinations, but also offering new ones: Bergen (Norway) and Tallinn (Estonia).
The French low cost airline thus responds to growing demand from its customers for Northern Europe, as proven by the success of recent lines to Oslo, Stockholm and Copenhagen, according to Nicolas Henin: “Choice of destinations where it’s a little cooler“.