Tourism Malaysia showcases its rich eco-heritage and sustainable tourism at IFTM

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Tourism Malaysia is once again participating in the IFTM-Top Resa 2023. It aims to showcase its rich ecological heritage and encourage travelers to explore Malaysia through nature, culture and adventure. Since the opening of borders last year, the French market in Malaysia has recovered significantly and is expected to increase further for 2023.

Figures that speak for themselves

Of January to May 2023Malaysia welcomed 7.5 million international tourist arrivals. The French market surpassed the previous year with 41,955 arrivals, a significant growth of 480.5% over the same period.

Priority to ecotourism!

Malaysia’s National Tourism Policy prioritizes ecotourism as one of the key growth segments. Tourism Malaysia aims 16.1 million of international tourist arrivals in 2023, with tourism receipts expected to be MYR 49.3 billion (€10 billion).

“Our aim is to showcase Malaysia as the ultimate global ecotourism destination and the most recognizable and must-visit ecotourism location in the world. Malaysia’s breathtaking natural wonders, enduring heritage and traditions promise travelers an extraordinary journey into the heart of our beautiful country,” Dato said. Dr Ammar Abd Ghapar, Director General of Tourism Malaysia

The practice of sustainable and responsible tourism in Malaysia serves as a catalyst for economic development, ensuring sustainable and inclusive growth. In line with the United Nations Sustainable Development Goals, Malaysia is a strong advocate of responsible tourism, promoting its commitment to the environment and social responsibility.

The most beautiful sites classified as UNESCO World Heritage

Malaysia is home to four UNESCO World Heritage Sites, including the majestic triple crown site Kinabalu Park and Gunung Mulu National Park which showcases the splendor of preserved biodiversity. Langkawi Island and Kinabalu Park are recognized as UNESCO Global Geoparks. The historic cities of Georgetown and Malacca reveal the captivating stories of Malaysia’s cultural diversity and heritage. UNESCO’s admiration also extends to Malaysia’s rich mix of intangible cultural heritage, which includes Mak Yong, Dondang Sayang, Silat, Pantun and Songket, all recognized as valuable elements of cultural heritage intangible of humanity.

Dynamism of hotel development

In terms of development, major key hotel brands, such as Park Hyatt Kuala Lumpur in Merdeka 118, the Waldorf Astoria and the Conradhave planned to set up in Kuala Lumpur as well as the Hilton Burau Bay in Langkawi And the Intercontinental complex in Penang between 2024 and 2025.

The eight Malaysian co-exhibitors at Tourism Malaysia stand D73 include Asian Trails Malaysia, Bamboo Adventure, Berjaya Hotels and Resorts, Destination Explore, Malai Adventure, Malaysia Airlines, Solidarity Association for Travel & Tours Agency Malaysia (SAFTTA) and Pro-Eco Adventures.

The harmonious blend of breathtaking nature, modern metropolises and rich cultural heritage makes Malaysia one of the world’s leading destinations for an unforgettable visit. As travelers around the world seek eco-conscious options, Malaysia is poised to offer eco-heritage experiences like no other.


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