Otherwise known for the excellence of its service, Virgin America ranks a distant last in a study released today which reveals how quickly the call centers of the 13 largest U.S. airlines have been responding to customer calls during one of the busiest travel weeks of the year.

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The Air Transport Association of America is expectng a 3.5 per cent year-over-year increase in the number of passengers traveling on U.S. airlines during the 2010 Thanksgiving holiday season from Friday, November 19 through Tuesday, November 30.

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Some 4 per cent fewer revenue passengers will travel on U.S. airlines’ scheduled services during the 2009 Thanksgiving Holiday period from November 20 through December 1 than in the same peak period last year, according to the Air Tranpost Association of America.

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