Icelandair, Alaska Airlines and Horizon Air have entered into a new codeshare agreement and will also launch a reciprocal frequent-flyer partnership.

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Alaska Airlines and Horizon Air have improved their baggage-service guarantee to customers checking bags so that passengers can expect to retrieve their luggage five minutes sooner than previously guaranteed. However, the airlines have increased their fee for a first checked bag by $5, to $20.

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Alaska Air Group sister carriers Alaska Airlines and Horizon Air are reducing most of their service fees, effective for travel on or after June 16 for tickets purchased beginning May 1. However, they are joining the ranks of U.S. airlines which have done away with free same-day standby service for most customers.

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Alaska Airlines is launching daily service between San Diego and Kahului, Maui and its sister regional carrier Horizon Air is starting four-times-daily service between the Silicon Valley-area city of San Jose and Los Angeles.

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Alaska Airlines and sister regional carrier Horizon Air have launched three mobile travel applications designed for iPhone, BlackBerry and Windows Mobile users.

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Alaska Airlines and Horizon Air have introduced paperless, electronic boarding passes in seven cities and have also launched a website for mobile devices, mobile.alaskaair.com.

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