This winter WestJet is launching two new routes to Florida, one to Mexico and one to Costa Rica, as well as adding more than 85 flights throughout its domestic and international networks. Additionally, WestJet Encore will launch three-times-daily service between Toronto and Boston.

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JetBlue Airways plans to introduce its Mint premium transcontinental service on its routes linking Boston with San Francisco, Los Angeles and Barbados. It also plans to launch services linking Nashville with Boston and Fort Lauderdale and increase service frequencies on 14 routes from Boston.

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Seattle-based Alaska Airlines, which began selling tickets on June 11 for its routes between Los Angeles and Costa Rica’s two major international airports, is offering introductory one-way fares of $249 from Los Angeles to San José and Liberia.

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Southwest Airlines is planning to launch international service from Houston Hobby Airport to eight cities in Mexico, Central America and the Caribbean this fall.

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Spirit Airlines plans to launch service from Houston Bush Intercontinental Airport to 10 new destinations in the spring of 2015, three of them in the U.S. and the rest in Mexico and Central America. New U.S. destinations are the Tampa, Baltimore/Washington International and Oakland airports.

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Southwest Airlines is planning to launch daily non-stop service between Baltimore/Washington International Thurgood Marshall Airport and Costa Rica’s capital San Jose on March 7.

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This spring Air Canada’s leisure-carrier subsidiary, Air Canada rouge, is taking over eight routes previously operated by Air Canada from Toronto and Montreal to Cuba, the Dominican Republic, The Bahamas, Barbados, Haiti, Cancun and Tampa.

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In addition to the 14 routes which Air Canada’s new leisure-airline brand will serve from July 1, Air Canada rouge will add seasonal flights operating from October through March to another 13 sunspot destinations in the Caribbean, Mexico, Florida and Southwestern U.S. for “snowbird” winter-season leisure travelers.

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Subject to receiving government approval, JetBlue Airways plans to launch daily non-stop service between Fort Lauderdale Hollywood International Airport and Juan Santamaría International Airport serving San José, the capital of Costa Rica, on June 27.

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United is planning new flights to Latin America from Chicago and Washington, D.C. The carrier is also planning to launch new services to Canada from Denver, New York, and Washington, D.C., as well as additional domestic routes from Chicago, Denver, Los Angeles and Washington, D.C.

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Subject to government approvals, WestJet will add Antigua, Curaçao and Liberia in Costa Rica as new seasonal destinations, all to be served from Toronto Pearson International Airport; and Manzanillo in Mexico, to be served from Calgary International Airport.

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JetBlue Airways is planning to operate four weekly nonstop flights between New York’s John F. Kennedy International Airport and Liberia, Costa Rica’s Daniel Oduber Quirós International Airport from November 17, 2011, subject to government approval.

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The new hotel, to be named the Paradisus Papagayo Bay, will supersede the former Paradisus Playa Conchal in Guanacaste, which was operated by Paradisus Resorts until April 30.

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We revealed on October 27, 2009 that Star Alliance was in discussions with both Copa Airlines and Avianca-TACA over potential membership in the alliance.

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Starwood and Desarrollos Hoteleros Guanagaste signed a management agreement to re-flag the Paradisus Playa Conchal Resort in Guanacaste as a Westin. The property will undergo extensive renovations to its 406 suites and all public areas before re-opening in May 2011.

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A guided nighttime adventure lets travelers observe the sea turtle’s entire egg-laying ritual, from the moment a female sea turtle is spotted reaching the shore.

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The SUU Hotels, a new brand of small luxury hotels, is launching with a hotel in Turkey and a hotel in Costa Rica.

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American Airlines is adding three new international routes this spring from New York John F. Kennedy International Airport (JFK), the routes serving San Jose, Costa Rica; Madrid, Spain; and Manchester, England.

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