Mobile software development company Ka Pow Interactive, LLC has launched a location-sharing iPhone app called ‘Onmaway’ on Apple’s iTunes App Store.
Costing $1.99 to buy, the ‘Onmaway’ app automatically lets other people know a user’s location over time, whether it be their spouse while the user is away for 20 minutes or the user’s social network for the length of a cross-country or international trip lasting months.
The smart phone application allows users to send a link to friends and family via text, email, and social media that lets them track the user’s location on any web browser, according to Ka Pow Interactive.
Omnaway was inspired after a friend of Ka Pow Interactive founder Jeff Ferguson received a traffic ticket for texting while driving. Onmaway is designed to help people avoid the dangerous practice of texting updates to friends and family while driving.
“People don’t realize that the simple act of texting, ‘I’m on the way,’ can distract you long enough to cause a serious accident,” says Ferguson.
Recent studies show that more than 25 per cent of all accidents are caused by “distracted driving” and that the percentage of such accidents is greater among teen drivers. Texting while driving is now banned in at least 40 U.S. states and more states are passing legislation against the dangerous practice.
According to Ka Pow Interactive, Onmaway lets users update their friends and families without ever having to touch their phones while behind the wheel.
“Apps that shut down texting by drivers completely are one solution, but people are still going to want to communicate with their friends and family,” notes Ferguson.
Ka Pow Interactive says that, with the Onmaway app, parents can let their families watch their progress as they drive home from work; children can let their parents track their progress as they walk home from school; parents can watch their college-age children drive across country to their new campuses; and people can even keep their friends and families updated about their exact locations as they travel on year-long trips across the world.
Tracking services from cellphone-service providers can cost $20 or more a month, but Onmaway is priced at a one-time charge of $1.99. Onmaway is available for the iPhone in the Apple iTunes App Store. Versions for Droid and Windows phones will be available soon.
“Technology created the hazard of texting while driving,” says Ferguson. “It is technology’s responsibility to solve the problem.”
To mark the launch of Onmaway, Ka Pow Interactive is giving away an Apple iPad. Visit www.OnmawayApp.com for more information.