Delta Air Lines has launched what it claims is the airline industry’s first social-media ‘Ticket Window’, enabling bookings directly from its Facebook page and other social media sites.
Along with a newly designed home page at delta.com introduced earlier this week, the Delta Ticket Window offers the first visual cues of Delta Air Lines’ planned transformation in customer-facing technology.
“Our customers are spending more time online and are looking for new ways to connect with us. We’re now delivering technology where our customers are – from our own website to our Facebook page to Internet news sites and beyond,” says Bob Kupbens, Delta’s vice president – eCommerce. “We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window.”
Delta’s Ticket Window allows any of Facebook’s 500 million users to complete a full travel booking using a dedicated tab at facebook.com/delta without navigating to delta.com. Delta plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline’s advertisements.
The redesign of Delta’s home page is the first step toward a larger redesign which the airline says will continue to improve the online experience on delta.com and its affiliated technology, including airport kiosks, to offer more functionality to customers. The immediate home-page changes include easier access to flight booking, status updates, online check-in and SkyMiles account information.
Earlier this month Delta enhanced its smartphone site and it says it will continue to deliver other popular consumer applications. In the coming weeks, Delta plans to launch a new iPhone application to offer customers the ability to check in for flights, check flight status, review flight schedules, set a parking reminder, review SkyMiles account balance and use eBoarding passes (in select cities) directly from their mobile devices.
Future releases of the app will enable customers to book flights, select their seats and track their Medallion status and other features that will streamline customer real-time travel experiences, according to Delta.
“Unlocking the full power of social media and mobile apps is the next step for Delta, while providing innovative travel tools and greater convenience in our customer’s mobile world,” says Kupbens.
Delta has continued to expand its interaction with customers on social sites, including facebook.com/delta, twitter.com/delta and blog.delta.com; and the airline is now providing real-time travel assistance at twitter.com/deltaassist.