American Airlines has joined with travel-guide provider Frommer’s Unlimited, the B2B business of Frommer’s, to provide comprehensive destination content on American’s website, AA.com.
With the roll-out of the new content, AA.com now features travel-related information from Frommer’s for more than 170 domestic and international destinations served by American Airlines and American Eagle.
American Airlines says the content will allow customers to learn more than ever about their destinations and find the latest travel deals while researching their next trip.
Frommer’s destination information on AA.com includes an exclusive overview of the city, along with recommendations and details about upcoming events in the area. Select cities feature in-depth content about popular restaurants, shopping, nightlife and other attractions. American Airlines travel deals and other customized information pertaining to each destination are also featured.
“The new content from Frommer’s Unlimited – one of the world’s leading sources of travel information – will improve the travel planning experience for our customers,” says Richard Elieson, American’s managing director – interactive marketing. “Not only will they be able to learn more about their planned destination, but it’s our hope they will be inspired to embark on adventures to other exciting places in the future.”
Passengers can learn more about the new, unique destination information on AA.com and discover more about their next destinations at www.aa.com/destinations.