The World Travel Market London communicates better than the IFTM in Paris

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If we keep discovering the “sponsored links” on Facebook of IFTM – Top Resa, we receive little serious information. It’s a shame. On the other hand, our English friends seem more professional. 184 countries will be represented and 3,500 exhibitors will be present.

60 conferences during the WTM in London

More than 60 conference sessions with top professionals are planned for this year’s World Travel Market (WTM) taking place November 6-8 at ExCel London.

According to travel show organizer Reed Travel Exhibitions, the WTM London 2023 conference program will feature eight new themes across three stages over three days, empowering the global travel community and reminding them that they have the power to change the world. journey.

Unlike previous years, the 2023 conference stages will be named Discover, Elevate and Innovate

Additionally, in response to demand for 2022, which saw 9,102 visitors attend sessions of the WTM London conference, the number of stages has been increased. Instead of one main stage, the WTM will host three equally important stages throughout the event.

The eight conference themes will be titled Sustainability, Technology, Geoeconomics, Emerging Markets, Consumer Trends, Marketing, Diversity & Inclusion (D&I) and Experience and will aim to help the global travel community succeed and thrive, by informing, entertaining and influencing. their business decisions.

“For those seeking a holistic view of the travel industry and a deeper understanding of the forces shaping it, WTM London 2023 is a must-attend show with speakers from all over the world sharing their wisdom on all elements of the travel industry. »

Some of the key sessions that will take place, categorized by day, are:

Monday, November 6

– The Summit of Ministers at the WTM in association with the UNWTO and the WTTC

Now in its 17th year, this significant event on the WTM London calendar brings together the largest gathering of dignitaries from around the world to discuss and ratify key tourism agreements. The summit will take place on the first day of WTM London 2023. This is a change from previous years, where it was held on day two, and signifies the summit’s growing importance to the global sports industry. travel and tourism.

Also on Monday, November 6, participants can expect the release of the new WTM study, WTM Presents…A Global Travel Outlook . Delegates will gain valuable insight into the trends shaping the future of travel through a presentation of the new WTM Global Travel Report supported by renowned researchers from Oxford Economics .
This session will give voice to changing traveler needs, emerging and growing destinations, and uncover behaviors and trends for 2024 and beyond.

tuesday november 7

– Diversity & Inclusion (D&I) Summit

This important summit launch will discuss why a travel business can perform better with a diverse workforce and the importance ofinclusiveness in the development of a leisure travel strategy. Fostering a sense of belonging by considering underrepresented groups will ensure that travel is accessible to everyone, regardless of gender, ethnicity, sexual orientation or socio-economic background.
Among the sessions, Darren Edwards, a record-breaking disabled adventurer, will discuss the stigma around disability and explore ways businesses can overcome unconscious bias.

– Tech Summit

The Technology Summit will cover sessions such as Building Cities for Smart Tourism ; L’future of technology ; L’AI and unlimited opportunities for change in the travel industry .
Additionally, on Tuesday, November 7, on the Innovate Stage, the travel community will hear Tom Hall vice-president of Lonely Planet which will explain how changes in traveler behavior and priorities have altered the travel landscape.

Wednesday, November 8

– Marketing Summit

Marketing sessions will focus on data; tell stories and interact with influencers . Wednesday’s sessions will also focus on the future of marketing and digital tools in travel marketing.

– Sustainability Summit

Sustainability still faces many hurdles in the travel industry and the summit uncovers how education, socio-economic benefits and effective funding can drive positive change and drive adoption of sustainable practices in the whole sector.

Catherine Mills Avatar