The ITB China 2023 exhibition has opened its doors

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After a three-year hiatus, ITB China is back in full force from September 12 to 14, 2023 at the Shanghai World Expo and Convention Center. The global travel industry has been eagerly awaiting the return of face-to-face meetings and meaningful business relationships at ITB China 2023.

The United States was very present

Event Highlights

Exclusive CEO Seminar on the Chinese Tourism Market

A day before the show, ITB China kicked off with a CEO Seminar bringing together top executives from the Chinese travel industry with in-depth discussions on “the impact of global relations and economic situation on the inbound tourism market and going out to China.

Opening dinner at Shangri-La Hotel Pudong

The show captivated attendees with the official opening dinner the day before the show, marking the start of an extraordinary three-day event. The exclusive dinner was co-hosted by Partner Destination Saudi Arabia and hosted 450 distinguished guests from China and the global travel industry.

Opening ceremony with VIP guided tour

Renowned industry figures gathered to officially open the fourth edition of ITB China. They marked the occasion with a ribbon cutting ceremony and lion dance performance at the Shanghai World Expo Exhibition and Convention Center, which was then followed by an informative guided tour of the exhibition .

Saudi Arabia: partner destination

Saudi Arabia is the official destination partner of ITB China 2023. The partnership aims to attract a greater number of Chinese tourists and position the country as a leading destination for the Chinese outbound market.

France present for the Olympic Games

The exhibition presents the global offer

Visitors to ITB China 2023 can expect an exciting range of products and services from almost 60 different countries. A wide variety of markets across Europe and the Americas are represented at ITB China, with exhibitors from Belgium, Brazil, Canada, Chile, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hungary, Italy, Malta, Montenegro, Netherlands, Nicaragua, Norway, Poland, Serbia, Spain, Suriname, Switzerland, United Kingdom and United States of America. The show also features an impressive list of exhibitors from Asia and the Middle East, including Azerbaijan, Bangladesh, Bhutan, China, India, Indonesia, Iran, Israel, Japan, Malaysia, Maldives, Myanmar, Nepal, Philippines, Saudi Arabia and Singapore, South Korea, Sri Lanka, Thailand, Turkey, Turkmenistan, United Arab Emirates, Uzbekistan, Vietnam.

A conference program

More than 70 speakers representing prominent travel organizations and influential figures in the Chinese market are gearing up for another exceptional series of lectures and panel discussions covering 30 cutting-edge topics at the ITB China Conference.

Catherine Mills Avatar