The four major travel trends that will mark 2023

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American Express Travel® released its 2023 Global Travel Trends Report today, highlighting four global trends that are driving people to travel this year. This survey was conducted in markets different from ours (United States, Australia, Canada, Mexico, Japan, India and United Kingdom). However, we can find elements that determine major trends in France and Europe.

The rise of “set-jetting”

Movies, TV shows, and popular social media inspire people to travel to places they see on screen.

64% agree they were inspired to travel to a destination after seeing it on TV, the news or in a movie, and the percentage rises to 70% in the case of Gen Z and Millennials

Additionally, 75% of travelers surveyed agree that social media has inspired them to travel to a specific destination. 46% of Gen Z and Millennials admit to being influenced by Instagram. And, overall, 48% of people want to go somewhere they can show off on social media.

Destinations where you eat well

Another trend seen this year is the choice of destinations based on food, either to visit the best restaurants or to take cooking classes. In fact, 81% of respondents say that sampling local dishes and cuisines is the part of the trip they are most looking forward to.

This year, 75% of respondents are interested in eating at local restaurants and almost half (47%) of Gen Z and Millennials have planned an entire trip to visit a specific restaurant and 45% to attend a food festival.

A wave of well-being

Restorative vacations are on the rise as travelers prioritize self-care and mental and physical health. 3% of travelers plan to take extended vacations to focus on wellness, and 60% of Gen Z and Millennials go out of their way to book hotels with spa and wellness services. The vast majority (75%) want to reduce screen time when traveling to improve their mental health and/or seek to surround themselves with nature to focus on mental clarity (68%).

Travel off the beaten track

Travelers want to discover “hidden gems” and support the local community while visiting. Support for the local economy is also essential. 83% of respondents (86% for Gen Z and Millennials) want to shop at small businesses when traveling to a new location. Nearly seven in ten (69%) say they would spend more on vacation if they knew there was support for the local community, and 88% agree that eating and shopping at small local businesses provides a more authentic.

Consumers want to travel more

The survey found that more than half (52%) of respondents said they planned to take more trips this year than last. and 50% of respondents expect to spend more money on travel in 2023 than in 2022.

84% of Gen Z and Millennials surveyed would rather take a dream vacation than buy a new luxury item, and 79% agree that travel is an important budget priority. .

Audrey Hendley

Audrey Hendley, President of American Express Travel says

“Vacations are precious, and travelers favor personalized itineraries built around their passions, from planning an entire vacation for a single dinner reservation to getting the perfect video for TikTok.” “Whatever the inspiration, American Express Travel Advisors have the expertise to help every type of traveler plan any type of trip. »


The American Express 2023 Global Travel Trends Report is based on data obtained through a

online survey conducted by Morning Consult between February 3 and February 11, 2023 with a sample of 1,000 travelers from Australia, Canada, India, Japan, Mexico, United Kingdom and 2,000 travelers in the United States who have a household income of at least the equivalent of $70,000 and who typically travel by air at least once a year. Each market’s survey results have a margin of error of plus or minus 3 percentage points.

Gen Z and Millennials are defined as respondents born between 1981 and 2012.

Catherine Mills Avatar