The Crest collection continues to grow and will soon debut in China, Singapore and Vietnam. The collection is a registered trademark of The Ascott Limited, a wholly owned subsidiary of CapitaLand Investment Limited. In addition to developing in Asia, The Crest Collection is also developing in France, where the brand is already represented in four locations with La Clef Champs-Élysées Paris, La Clef Louvre Paris, La Clef Eiffel Tower Paris and Château Belmont Tours . The fifth house in the Crest Collection will be Saint-Germain-des-Prés in Paris.
One of the distinguishing features of Crest Collection properties is that they offer their guests an experience that is as rich in history as it is luxurious, while representing the historic heritage of the properties and their surroundings.
Tan Bee Leng, Managing Director of Brand and Marketing at Ascott, said, “Staying at different Crest Collection properties results in vastly different experiences and even staying at the same property multiple times is unique and incomparable. The Crest collection responds even more intensely to the desire of many guests for something extraordinary and unique.
During their stay, they should be able to immerse themselves in the history and culture of the country and city they are visiting. You will enjoy excellent service and genuine hospitality, embedded in an ambience steeped in history, which is also reflected in the design of the hotel and exquisite suites.
In the four existing Crest Collection hotels in France, we have an extremely high average occupancy rate of over 80%. We are convinced that the new hotels will also inspire our guests and give them unforgettable impressions again and again.