American Airlines has launched an online football game, the Penalty Challenge, narrated by well-known Spanish-language sportscaster Fernando Fiore.
Although everyone else in the world calls football “football”, “futbol” or “fusbal”, in the U.S. it is known as “soccer”, a word originally coined in England as an abbreviation of the game’s full name, association football.
American Airlines’ online game features the character, “Earn Miles,” or his Spanish-speaking alter-ego “Accumu Lasmillas”, a new soccer sensation, and players help him score the maximum number of points. After playing, fans can receive a discount on their next American Airlines flight.
The Penalty Challenge is part of American’s continuing campaign to court soccer fans and encourage them to become members of the AAdvantage program, American’s travel awards program. The game can be played in English or Spanish at www.aa.com/soccer.
As the official airline of U.S. Major League Soccer (MLS) ― as well as individual MLS clubs, including FC Dallas, New York Red Bulls, D.C. United, Chicago Fire, and the New England Revolution ― American Airlines has teamed up with the AC&M Group to create the interactive game.
The game augments American’s Major League Soccer partnership, an affiliation that American says is successful and has yielded strong results in the United States Hispanic market, as well as the national soccer community.
“Over the last two years we have been working with American on its overall soccer initiative, and this game is a great example of how to engage soccer fans with the sport they love and at the same time offer them a great discount,” says said Jaime Cardenas, CEO of AC&M, American’s partner in the game. “American is one of the few companies that truly understands the importance of the U.S. soccer fan as a consumer. We know that the soccer fan base is very diverse, which is why the online game is available in both English and Spanish.”
Soccer fans can sign on to www.aa.com/soccer, select their language and enter their email address to play. If they are not yet AAdvantage members, fans can register for the AAdvantage program and receive a bonus of 1,000 miles just for signing up. Once registered, they will receive a welcome e-mail with a password that they can use to redeem their discount.
Fiore, a famed Spanish-language sportscaster, does a play-by-play commentary as the players try to score points ― voicing the iconic “Goooooaaal!” when they score. After playing, each user will have three options: to play again; to redeem his or her prize; or to tell a friend about the game.
The offer applies to new reservations for one-way or round-trip travel on American Airlines, American Eagle, or AmericanConnection , but excludes other codeshare flights. Travel is valid from any American destination in the 48 contiguous United States to any American Airlines destination worldwide.
Tickets must be purchased at AA.com or AA.com/espanol no later than 11:59 p.m. Central Time on October 31. All travel must be completed by November 27. Embargo dates are November 20 through November 25.
The Editor of www.AirlinesAndDestinations scored four times out of five at the game’s maximum difficulty level, in which the goalkeeper is expected to save Earn Miles’ penalty kicks 80 per cent of the time, so professional football clubs should apply here to sign him up.