Start of WTM London: summit of Tourism Ministers and Morocco in the spotlight

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The World Travel Market (WTM), an unmissable event for global tourism, will be held in London from November 6 to 8. For this edition, Morocco will be in the spotlight in what is considered the 2nd largest global tourism fair, after the ITB in Berlin.

For three days, the travel industry comes together to connect private sector and technology companies with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers from Many countries.

A large gathering of authorities from around the world

Training and work will be the dominant themes of the first day of WTM 2023. The theme of the annual summit of tourism ministers from around the world will in fact be “Transforming tourism through youth and education” and will be hosted by Zeinab Badawi, BBC World News presenter. It will be the largest global gathering of ministers in recent times.

Ministers will share examples of good practice and explore ways to strengthen international collaboration to promote effective tourism education strategies worldwide. This year’s Ministerial Summit debate will align with the global travel market’s overall campaign on the power of change, with a strong focus on sustainability, diversity and inclusion.

What future for the sector?

By 2030, the tourism sector could provide jobs for more than 300 million people worldwide, but a skilled and skilled workforce is vital, requiring the sector to invest and fill existing gaps in education and training. According to WTTC, travel and tourism employs a greater proportion of young workers than other sectors, and jobs are rebounding after the pandemic.

Catherine Mills Avatar