Sri Lanka has a new motto: “fall in love again”

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This slogan was first presented during IFTM Top Resa, kicking off the first of many promotions planned as part of the new promotional campaign.
France is among the top seven tourist generating markets for Sri Lanka, with over 44,000 tourists in the first nine months of 2023, just behind the UK and Germany

Sri Lanka’s new slogan

Officials want to convince themselves that tourism is on track

According to the Sri Lanka Tourism Promotion Bureau, tourism in Sri Lanka is back on track. However, for several years, Sri Lanka has faced challenges on several fronts, exacerbated by an economic crisis that has triggered shortages of food, electricity and fuel.

In 2022, Sri Lanka defaulted on its debt obligations, resulting in a €2.8 billion bailout deal from the International Monetary Fund (IMF).

Although shortages of essential goods have eased, hunger and poverty are increasing, said Muttukrishna Sarvananthan, an economist and researcher at the Point Pedro Development Institute in Sri Lanka.

27 co-exhibitors during the IFTM 2023 show

Most of the incoming agencies were present behind small counters. Despite having known the country for many years, it was difficult for me to start a discussion with the representatives who, in fact, were talking among themselves.

Sri Lankan delegation with the ambassador during IFTM 2023

The new ambassador made an appearance

The new Ambassador-designate of Sri Lanka to France and Permanent Delegate of Sri Lanka to UNESCO, Manisha Gunasekera, took up her duties at the Sri Lankan Embassy in Paris on Monday February 27, 2023. She inaugurated the Sri Lanka stand Lanka by lighting the oil lamp.

The Sri Lanka stand during IFTM 2023

The Sri Lanka Pavilion showcased many aspects of its cultural potential, beauty

The Sri Lanka stand optimized the theme “Sri Lanka – You will come back for more”, vivid views to attract potential visitor segments. In addition, the Sri Lanka pavilion served Ceylon tea to visitors with the aim of promoting the famous tea on the French market.

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