Visitor spending in San Francisco more than doubled between 2021 and 2022 to $7.4 billion, or $522 million in duties and taxes for the city.
2022 vs. 2019
In 2022, San Francisco welcomed 21.9 million visitors, an increase of 29% compared to 2021 and its 17 million visitors. Spending reached $7.4 billion in 2022, more than double the visitor spending of 2021 ($3.56 billion).
In 2019, San Francisco had a record 26.2 million visitors, racking up $9.6 billion in spending. San Francisco Travel does not expect a return to pre-pandemic levels until 2024 for revenue, 2025 for visitor numbers and 2026 for RevPAR (revenue per available room).
Who are foreign tourists?
In 2022, San Francisco welcomed 1.7 million international visitors, an increase of 211%, thanks in part to returning European travelers. These represent 24% of the volume of overnight visitors, and 60% of all spending by overnight visitors in 2022. European travelers spent 3.7 billion dollars, compared to 1 billion in 2021.
Covid-related restrictions, still in place in 2022 in major Asian tourist-originating countries, have slowed the recovery of tourism in San Francisco. Compared to 2019, international arrivals and spending remained below the record high of 2.9 million international visitors and $5.1 billion in spending.
According to Oxford Economics, the five tourist-sending countries in 2022 are Mexico, the United Kingdom, Canada, India and Germany. While the top five spenders are India, UK, Mexico, Canada and Germany.
2022 IN A FEW NUMBERS
– Average occupancy rate: 62.1% in 2022, up 43.7% compared to 2021
– Average daily rate: $231.12, up 41% from 2021
– Increased RevPAR by 100% to $143.47
– San Francisco currently has 253 hotels for a total of 36,165 rooms. Seven hotels closed permanently during the pandemic and ten others still remain temporarily closed.
Congresses and conferences
– 347,788 hotel rooms occupied, up 1,933% from 2021
– 33 events organized at Moscone Center, against 5 between September and December 2021
The economic impact of tourism
– The tourism industry generated $522 million in taxes for the City and County of San Francisco, up 103% from $257 million in 2021.
– Tourism is one of the main job creation sectors in the city. In 2023, jobs supported by tourism increased by 95% to 53,156, up from 27,318 in 2022, but below the 86,000 jobs in 2019.
San Francisco International Airport (SFO)
– 42.3 million passengers in 2022, an increase of 74% compared to 2020 but a decrease of 26% compared to the 57.8 million passengers in 2019.