Royal Air Maroc: an international campaign to highlight its African identity

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Royal Air Morocco (RAM) presented a new expression of its brand through an international communication campaign and a new institutional signature: #DreamAfrica #MeetMorocco.

Consolidating Royal Air Maroc’s achievements in the skies and on the ground of Africa constitutes the first step in its new roadmap“, explained RAM yesterday at the presentation at the Latécoère hangar, a historic building of the former Casa Anfa airport and adjoining the headquarters of the Moroccan national airline, reaffirming its raison d’être ” a leader on the continent, committed and convinced of the African potential and of Morocco’s mission as an accelerator of its potential“.

The #DreamAfrica #MeetMorocco campaign is deployed from October 23 in Morocco and internationally in 28 countries corresponding to RAM’s main strategic markets. It is implemented through high-impact international media, favoring TV and digital audiovisual media, but also urban media (large format displays and digital screens as close as possible to targets, city centers, public transport, train stations, shopping centers, etc.).

One of the key elements of the success of Royal Air Maroc’s new stage of growth is its brand image. The new dynamic expressed in our rebranding strategy carries our ambitions as a reference company on a continental scale, proudly expressing our Moroccan and African identity. It is part of our Kingdom’s overall vision for Africa, promoting South-South cooperation and the acceleration of our common development, both politically, economically, societally, culturally and technologically. As an airline and with all of our resources, we have an obligation to embody the best of Morocco and contribute to the development of the continent. This is the message carried by this new promise: #DreamAfrica #MeetMorocco “, declared Hamid Addou, CEO of Royal Air Maroc.

John Walker Avatar