The famous Pilsner Urquell beer, emblem of Czech tradition and culture, is opening a center entirely dedicated to the famous beverage in the heart of Prague from spring 2023. The project belongs to the Californian company BRC Imagination Arts, which created the Guinness Storehouse in Dublin.
Named The Original Beer Experienceit is an interactive experience located in Wenceslas Square in a space of 3000 square meters spread over 3 floors in the famous historic building of the City Palais.
There is a museum dedicated to the history of beer, a beer brewing workshop and a tasting workshop, not to mention the restaurant and the trendy shop bearing the image of the famous brand.
