Failing to be able to make sales and while the Covid had neutralized all actions and commercial approaches due in particular to the twice closure of the Moroccan sky to French travellers, Ôvoyages took advantage of this period to anticipate the resumption of the destination. and go to the field to maintain the commercial relationship with its partners but above all to look for new exclusive products, in Agadir, Taghazout and Marrakech.
4 Ôclub offering a capacity of more than 100 rooms per unit…
The TO now offers 4 Ôclub addresses where it has an average stock of 100 rooms per unit, ie more than a third of the capacity for each product.
Two addresses in Marrakech
The Ôclub Aqua Fun Resort 4 * whose concept is totally intended for families with its many activities and especially its multiple and enormous slides
The Ôclub Zen Barcelo Resort Palmeraie and Spa 5* intended for customers who have opted for the formula based on “Happy-therapy”, offering a specific program to relax and rejuvenate
A new address in Agadir
The Golden Dunes 4* which becomes Ôclub from March 1, 2023 and will benefit from a renovation program
A new address in Taghazout
The TO is the only one to offer a French-speaking club address in the resort, with the superb Oclub White Beach Resort 5*.
Raouf Ben Slimane explains
“It was indeed just before and during this complicated period that I decided to go and visit the new seaside resort of Taghazout several times, located near Agadir and totally under construction at the time, but by the presence of many luxury hotel chains, such as Fairmont Hyatt, Hilton, etc., and the serenity that emanates from this region, I immediately felt that it would become the new spot where the French were going to go for their holidays. In addition to the other axes, we are strongly betting on the Agadir-Taghazout axis because we want to provoke another type of demand by helping to promote the many faces of Morocco that go far beyond the mythical Marrakech. rbs
…But also significant capacities on other hotels and a charter program
Alongside these in-house products, the TO also has large committed stocks of other hotels and Riads, such as the 4-star Amadil Beach in Agadir or the 5-star Hotel du Golf Rotana Palmeraie in Marrakech.
“The objective being to put enough rooms on the French market at a time when destinations such as Greece will find themselves saturated in the middle of summer…these land stocks will be supplemented by the establishment of a Charter flight program to of Agadir from April during school holidays and also for the summer”.
A TV campaign in collaboration with the tourist office
Ôvoyages has obtained the support of the Moroccan National Tourist Office to launch a TV campaign on France Télévisions. The broadcast would be on France 2 and France 3, with the sponsorship of weather announcements including those at the beginning and end of the 8 p.m. news, as well as the daily soap opera “Un si grand soleil”. The campaign started this Monday, January 23 and will last 3 weeks.