From October 20 to November 16, 2023, Nouvelle-Calédonie Tourisme, Singapore Airlines and Aircalin are deploying a vast tactical campaign to promote New Caledonia in France, by facilitating access to the destination from Paris with a unique air offer. A great opportunity for travelers which concretizes for the general public a broader cooperation agreement signed between the 3 partners.
Michael Forest, President of NCT, surrounded by Carole Bednarek, France/Europe Delegate of Aircalin, and Patrick Biggerstaff, General Manager France of Singapore Airlines, during the signing of the new 2023/24 partnership agreement between the 3 partners.
A UNIQUE DESTINATION TO DISCOVER
With its immense lagoon and its white sand beaches but also its Grande Terre with its lush and contrasting nature or its exotic and authentic cultural diversity, New Caledonia is the promise of a trip like no other. Indeed, this overseas archipelago, in the heart of the South Pacific, preserved from mass tourism and with unique biodiversity in the world, always stands out deeply in the minds of the curious and adventurous travelers who go there.
FOCUS ON THE PARIS-NOUMÉA FLIGHT VIA SINGAPORE
From October 20 and until November 16, 2023, Aircalin, Singapore Airlines and Nouvelle-Calédonie Tourisme are deploying a joint campaign with a promotional return flight offer from €1,855 for possible trips between February 16 and on October 31, 2024. An offer that highlights the new Paris-Nouméa flight via Singapore operated by Singapore Airlines in connection with Aircalin: a recent connection, the most direct to reach New Caledonia, which allows travelers to reach Nouméa in only 22 hours of flight, with a single stopover in Singapore, with two companies recognized for their quality of service.
DIVERSIFY INITIATIVES TO CAPTURE TRAVELERS
In order to arouse the interest of French travelers, the three partners have signed a new win-win annual agreement to deploy multiple joint actions such as professional training, promotional actions and media and influencer invitations. This collaboration, which is a continuation of work already carried out together in recent years, represents a new stage of development in New Caledonia’s promotional strategy! Through this shared trust, the three entities are strengthening their influence on the French market and encouraging new travelers to discover the exceptional cultural, historical and natural heritage of the destination.
ABOUT NEW CALEDONIA TOURISM
Nouvelle-Calédonie Tourisme, the tourism promotion agency of New Caledonia, is an economic interest group (EIG) which forms the link between its partners, institutional and professionals in the sector, to ensure the tourism promotion of the destination in international under its brand “New Caledonia, Pacific at the Heart”. Founded in 2001, the structure, now under the aegis of the Government of New Caledonia, is based in Nouméa, but also has representations in Australia, mainland France, Japan, New Zealand and Singapore.
To take advantage of this travel offer, go to the website www.singaporeair.comor from travel agencies and tour operators specializing in the destination.