Lufthansa renames its Eurowings Discover subsidiary to Discover Airlines (video)

Avatar photo

The group Lufthansa revealed the new name of its leisure subsidiary: Discover Airlines.

Eurowings Discover is now branded as Discover Airlines. The new branding retains the lowercase letters “discover” with a dot, adding “Airlines”. The airline’s link to the Lufthansa group is evident with the inscription “Member of the Lufthansa Group” on the fuselage. A white line extends the design from the tail to the bottom of the plane. The deployment of the new brand identity began with the arrival of the first Airbus A320 in the new livery on September 5, followed by the evolution of the airline’s digital presence since September 6. Over the next few months, signage in the airports and various elements will be updated to reflect the new branding.

As a reminder, Eurowings Discover is the company low-cost of Lufthansa which was launched mid-2021 in response to the changing travel landscape caused by the Covid-19 pandemic. The airline has a fleet of nearly two dozen of A320 And of A330, which operate to North America, the Caribbean and the Mediterranean. Over the coming year, Discover Airlines’ fleet will expand to a total of 28 aircraft with the addition of five Airbus A320s and one Airbus A330. Five short-haul aircraft will be based at Munich and will take off approximately 60 times per week to 23 leisure destinations in the summer of 2024. Ten Airbus A320s and 13 Airbus A330s will fly from Frankfurt to 33 short and medium-haul destinations and 17 long-haul destinations. Discover Airlines also plans to resume its long-haul flights from Munich in early 2025. The group specifies that the subsidiary has welcomed more than four million passengers since its launch. It offers a wide range of travel options through its integration into the Lufthansa Group network and its codeshare partnerships with Air Canada And United Airlines. becomes&source_ve_path=OTY3MTQ&feature=emb_imp_woyt

Lufthansa rebrands subsidiary Eurowings Discover to Discover Airlines (video) 2 Airlines and Destinations
John Walker Avatar