Lonely Planet celebrates its 50th anniversary and adapts to new travel trends

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This year, the Lonely Planet guide celebrates its 50th anniversary and the publisher is radically rethinking its iconic and much-loved guides.

The persons in charge of the guide note the evolution of the organization of the voyages. They acknowledge that hotel and restaurant listings are now widely available online. The new style of guides will provide a more in-depth look at destinations.

Lonely Planet celebrates its 50th anniversary and adapts to new travel trends

The way of preparing for your trip has changed

It’s about saving time and money and taking more environmentally friendly routes. It is also about getting closer to local communities.

After qualitative research, the guides have undergone a complete overhaul and will continue to champion the need for a guide, remaining a traveler’s best friend in an ever-changing digital world.

Lonely Planet guides are now structured in four sections:

Plan your trip – a very visual and inspiring list-style section exploring a destination’s themes and highlights.

Guide – allowing travelers to navigate in depth in the destination.

The toolbox – dedicated to valuable information on how to save time and money.

The storybook – a closer examination of a destination via a series of specially commissioned essays to learn more about the history and culture of a place and get a sense of the communities and peoples who live there.

These new formats are filled with the same Lonely Planet know-how

…but present even more research from the field, new and diverse local voices, suggest alternative destinations to crowded places, or when visiting popular places, how to reduce any negative impact…

Travel expert Lonely Planet has always played an important role in travel culture

…and is a trusted source for millions of travelers with over 150 million guides translated into 33 languages, with content covering 95% of the world.

Tony and Maureen Wheeler

The first guide Lonely Planet Across Asia on the Cheap

… written by Tony and Maureen Wheeler was a self-published manuscript based on the couple’s overland journeys from the UK to Australia, covering hippie destinations in Europe and Asia.

It was here that the famous Lonely Planet guide was born, which quickly evolved into a more robust format filled with everything you needed to know where to stay and eat, what to do and how to get around. In no time, these guides have become the essential travel companion for any budding traveler or seasoned countryside enthusiast.

Chris Zeiher, Senior Director of Commercial Sales and Marketing at Lonely Planet, commented:

“Travel has changed a lot since 1973, but Lonely Planet’s acclaimed guides remain an essential part of the travel process. Our guides have evolved with changing demographics, habits and desires and new feedback from our loyal travellers. Lonely Planet may be 50 years old, but we’re still driven by the same restless spirit and the same desire to shape and inspire travel. We are always looking for ways to respond to new trends, but the paper guide is here to stay!

Featuring a beautiful 50th anniversary logo, guides to Italy, Portugal, Scotland, Sicily, Greece, Spain, Vietnam, Great Britain, Nepal, Sweden and Cambodia, among others, are now available in the new style.

Catherine Mills Avatar