ITB Asia takes place from October 25 to 27 with more than 1,838 international exhibitors, a 35% increase in the number of new exhibitors including +38% in MICE and 200% growth in traveltech. Over 1,300 global buyers and over a hundred speakers occupy two full floors of the Sands Expo & Convention Center!
The largest travel trade show in Asia (except China)
Guest of honor Alvin Tan, Singapore Minister of State, Trade and Industry, opened the show with Melissa Ow, Managing Director of the Singapore Tourism Board and David Ruetz, Senior Vice President of Messe Berlin, which inaugurated the show.
David Ruetz is reassured
“I am delighted with the notable increase in the number of international exhibitors. Returning to the live format in 2022, ITB Asia has established itself as a pioneer for the entire sector. As the world continues to evolve at an unprecedented pace, we hope it will become the cradle of industry trends, a space for the free exchange of ideas and lasting cooperations.”
More than 160 speakers will deliver their messages over 3 days. Participants will discuss essential topics on the future of MICE, business travel, leisure travel and travel technology.
Asian destinations are over-represented (which is normal)
This year’s ITB Asia show features a selection of more than 80 national tourism organizations. The exhibition features exhibition sponsors including Busan Tourism Organization, Japan National Tourism Organization, Korea Tourism Startup Center, Penang Global Tourism, Sentosa Development Corporation, Japan Tourism Promotion Council Philippines and Visit Finland.