Italyscape and Escapade announced a merger at the beginning of the year. It is now a reality. Italyscape remains more of an individual clientele. Escapade is rather dedicated to MICE activities. The two structures should announce a turnover of 20 million euros.
Italyscape, as a reminder, is a DMC specializing in Italy. It is already present in Canada, the United States, Mexico, Spain and of course France. The company announced a turnover of 12.5 million euros. Double what was achieved in 2019.
The acquisition of the Escapade brand allowed Italyscape to enter the world of MICE. Escapade has existed for over 35 years. This acquisition allowed Italyscape to acquire know-how, customer/supplier databases and contracts.
Vincenzo Emprin, CEO of Italyscape, indicated …
“The acquisition of the brand took place at a particularly profitable time for Italyscape because, if in 2022 the MICE segment showed signs of a slow restart, the first part of 2023 rather marked the definitive recovery of the world of events, with constant figures and still very high growth margins over the year. Over the years, Escapade has developed a solid positioning and a deep anchoring in the French-speaking market; our goal is to be able to proudly perpetuate the history and excellent reputation of this historic brand, expanding its operations to new markets, starting with those traditionally closest to Italy, such as the United States, the Canada, Great Britain, Mexico, Spain and France.
Opening of an office in Padua
The acquisition of the Escapade brand was accompanied by the opening of Italyscape’s first satellite office which, soon, will open in Padua, overseeing the Triveneto. According to the company, it will become the hub dedicated to the development of this strategic area for our clients.
Growth in the MICE sector will be supported by Italyscape’s sales network.
Italyscape’s positive trend is the result of the confidence received from the market which rewarded the efforts and actions promoted during the pandemic. “During the Covid emergency, we maintained a diligent and intense link with operators in the sector; a choice that proved rewarding, given that the restart coincided with a considerable increase in the customer portfolio,” comments Vicenzo Emprin.
Italy remains a major tourist destination
Among the destinations most requested by customers are the Amalfi Coast, Lake Como, the main art cities – Venice, Florence, Rome and Naples – and Milan, Sicily and Puglia are seeing increasingly strong demand .
“Our country continues to be at the top of the most sought-after destinations by customers, but, to maintain this trend, we must solve the growing problems linked to overtourism and we must be able to guarantee high quality of service and product offered, which, particularly in the hotel and catering sector, is put to the test by the lack of staff”, comments the director.
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The boss of Italyscape has renovated, with a few passionate friends, traditional mansions in Piedmont. An exceptional region, which we traveled this summer.
BCorp target by the end of 2023
The product department also controls the sustainability of suppliers, an essential aspect in the construction of Italyscape’s proposals, – which has always been sensitive to the protection of the environment, the preservation of biodiversity and the conservation of cultural heritage – and has been certified Benefit Company last January and aims to become a BCorp by the end of 2023.
“The contribution, enthusiasm and professionalism of our work team were decisive for the achievement of each result produced and also fundamental in the choice of projects to pursue. Italyscape can count on a young team with a fresh, innovative and creative approach in which everyone becomes an ambassador of the company’s values and promoter of the logic of sharing and feedback. To return part of the value produced, we adopt a very broad corporate well-being system that is attentive to the needs of the team,” concludes Vincenzo Emprin
Guillaume Terrade will be happy to answer your requests: [email protected]