ITA Airways is taking part for the first time in the Borsa Internazionale del Turismo (BIT), the international travel fair which runs until February 14 in Milan.
An even bluer sky
Under the motto “Un cielo semper più azzurro” (an ever bluer sky), the stand is located in hall 4 of Fiera Milano City and includes several corners dedicated to the world of ITA Airways. The first will offer visitors the opportunity to experience ITA Airways’ new long-haul business class seat and feel like they are flying. There will be a corner dedicated to the company’s Volare loyalty program, which today has more than 900,000 members, and one dedicated to the ITA Connect platform.
Visitors to the stand will be offered a virtual tour inside the Airbus A350 thanks to the new latest generation Oculus META QUEST 2 visors, using highly advanced 3D technology for a unique and extremely realistic experience: thanks to virtual controllers , real extensions of the hands, visitors will have the feeling of touching the interior of the plane.

New routes in 2023
“For us, 2023 is a year of major investment since we will double our long-haul offer thanks to the opening of new routes: to the United States, with flights from Rome Fiumicino to Washington and San Francisco next summer season, and to South America, with the launch of the connection from Rome Fiumicino to Rio de Janeiro during the winter season alongside an increase in supply on all destinations already operated – said Emiliana Limosani, Chief Commercial Officer ITA Airways and CEO Volare
We are delighted to announce these new routes as well as our new seasonal and year-round Medium-Haul flights here at BIT, a key event for all tourism operators. Since the birth of our Company, we have established strong partnerships with major players in the Travel Industry in Italy and in international markets, who are constantly at the center of our business strategy and who, together with us, have contributed to the creation of increasing value for our customers through the inspiration and the widespread distribution of ever more dedicated and tailor-made offers. Our objective”, concluded Emiliana Limosani, “is to increase the trust placed in us by our customers, to promote travel opportunities with ever more interesting services and offers, and to guarantee Italy high quality connectivity. both to international destinations and within the country. ”
In detail, the new flights for the summer 2023 season are:
The Rome Fiumicino-Washington-Dulles International Airport flight will operate
from June 2 to July 2, 2023 with 5 weekly frequencies every Monday, Thursday, Friday, Saturday and Sunday with departure from Rome Fiumicino airport at 10:20 a.m. and arrival in Washington-
Dulles International Airport at 2:20 p.m. local time
from 4 to 30 July 2023, flights are operated every Tuesday, Wednesday, Friday, Saturday and Sunday
from August 1 to October 28, 2023, flights will become daily.
Washington’s schedule will be
from June 2 to July 2, 2023, with 5 weekly frequencies every Monday, Thursday, Friday, Saturday and Sunday with departure at 4:20 p.m. and landing in Rome Fiumicino at 7:05 a.m.
from July 4 to 30, 2023, operations will be every Tuesday, Wednesday, Friday, Saturday and Sunday
from August 1 to October 28, 2023, operations will become daily.
The Rome Fiumicino-San Francisco International Airport flight will be operational
from July 1 to 30, 2023 with 3 weekly frequencies every Tuesday, Saturday and Sunday with departure from Rome Fiumicino airport at 9:35 a.m. and arrival at San Francisco International Airport at 1:15 p.m. local time
from August 2 to October 28, 2023, operations will take place every Wednesday, Thursday, Friday, Saturday and Sunday.
The San Francisco schedule will be
from July 1 to 30, 2023 with 3 weekly frequencies every Tuesday, Saturday and Sunday departing at 3:15 p.m. and landing in Rome Fiumicino at 12:15 p.m. local time
from August 2 to October 28, operations will take place every Wednesday, Thursday, Friday, Saturday and Sunday.
The two new intercontinental destinations will be operated with the Airbus A330 (route to Washington) and with the Airbus A350, the Company’s flagship (route to San Francisco).
The most popular Mediterranean destinations are also back in the 2023 summer timetable:
Direct flights from Rome Fiumicino and Milan Linate to Ibiza, Palma de Mallorca, Menorca, Heraklion, Corfu and Rhodes
Direct flights from Rome Fiumicino to Kefalonia and Split
Direct flights from Rome Fiumicino and Milan Linate to Lampedusa and Pantelleria