A new brand for the Norwegian cruise line Hurtigruten. The shipping company is launching HX, the brand that will unite Hurtigruten Expeditions from next December with a renewed logo, which will appear on all information and promotional materials.
Hurtigruten Norway celebrates its 130 years of activity this year and becomes Hurtigruten for short, the same name as when it was launched in 1893.
With HX, the company is investing in premium itineraries to far-flung destinations off the coast of Norway, including Cape Verde and the Bissagos Islands, an archipelago in Guinea-Bissau.
