Carlson Rezidor Hotel Group and Edwardian Group Limited are re-branding all Radisson Edwardian Hotels to the Radisson Blu brand by the second half of the year.
Radisson Edwardian Hotels is a privately owned portfolio of 13 hotels in the United Kingdom, 12 of them in or near London and one in Manchester.
“This expansion in the U.K. is a major milestone for the growth of Radisson Blu,” says Hubert Joly, president and chief executive officer of Carlson. “With this strategic move, we will now have 13 [sic] additional Radisson Blu hotels in the London market, one of the world’s most important markets. We are grateful to the Edwardian Hotels Group for their long-standing partnership and look forward to continuing to build our relationship.”
“Radisson Blu is one of the world’s fastest-growing upscale hotel brands and we are delighted to align Edwardian Hotels with such an iconic brand,” says Jasminder Singh, chairman and chief executive officer of Edwardian Group Limited. “In doing so, we gain vastly greater visible presence and remove any source of potential confusion for our customers and create a stronger identity, especially in Europe.”
Radisson Edwardian Hotels, one of the U.K.’s largest, privately owned, upscale hotel groups, is owned by Singh and family and was founded by Singh in 1977.
The Radisson Edwardian Hotels re-branding to Radisson Blu represents more than 2,500 rooms and suites and includes 12 four- and five-star hotels in London and a five-star hotel in Manchester. Since 2000, the company has invested more than US$300 million into a comprehensive and ongoing renovation program.
Together with Carlson Rezidor Hotel Group’s existing operations in the region, these changes will bring the total number of Radisson Blu hotels in the U.K. to 40 hotels in England, Ireland, Scotland and Wales.
The 13 Radisson Edwardian Hotels include the Radisson Edwardian Berkshire Hotel; Radisson Edwardian Bloomsbury Street; Radisson Edwardian Grafton Hotel; Radisson Edwardian Hampshire Hotel; Radisson Edwardian Kenilworth Hotel; Radisson Edwardian Leicester Square; Radisson Edwardian Mercer Street Hotel; Radisson Edwardian New Providence Wharf; Radisson Edwardian Sussex Hotel; Radisson Edwardian Vanderbilt Hotel; Radisson Edwardian Hotel Manchester; Radisson Edwardian Heathrow Hotel, Middlesex; and Radisson Edwardian Guildford Hotel, Surrey.
The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 81 countries and territories, and the global brands Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, Country Inns & Suites By Carlson and Hotel Missoni.
In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.