The Rezidor Hotel Group is adding a further Park Inn flagship to its UK portfolio with the Park Inn London Wembley, a 235-room property scheduled to open in the second quarter of 2012.
“Park Inn is one of our core brands and is currently being refreshed – we promote Park Inn’s new look and feel with a huge marketing campaign across the UK,” says Kurt Ritter, president & CEO of Rezidor. “The signing of Park Inn London Wembley comes at a perfect time and will further strengthen our brand awareness in the capital city and the country.”
Park Inn London Wembley will be a mid-market hotel located 6 kilometers away from central London on Olympic Way, a pedestrian zone leading to the main entrance of Wembley Stadium, 300 meters away. The stadium has been a home to English football since 1923, was fully reconstructed in 2007 and is today the country’s leading venue for sports, music and entertainment. With a capacity of 90,000, the stadium will host the soccer matches during the 2012 Olympics.
Also nearby is Wembley Arena, which has hosted musical greats including the Beatles, the Rolling Stones, The Who and Madonna.
Wembley is a rapidly growing part of London, with the massive Wembley City development under construction. Wembley City will offer a mix of offices, restaurants, bars, a multiplex cinema, leisure facilities, public squares, student accommodation and luxury apartments.
Besides 235 guestrooms, Park Inn London Wembley will feature a restaurant, a bar, 300 square meters of meeting facilities, and a gym. Construction has already begun and the hotel’s opening is scheduled for mid 2012, before the Olympic Games begin.
The Rezidor Hotel Group features a portfolio of more than 400 hotels in operation and under development. Its hotels have 87,800 rooms in more than 60 countries. In the Uk, the company’s hotels include London airport hotels, Bristol hotels, Cardiff hotels and hotels in Birmingham’s city center.
Rezidor operates the brands Radisson Blu Hotels & Resorts, Park Inn by Radisson and Country Inns & Suites in Europe, Middle East and Africa, along with the Club Carlson loyalty program for frequent hotel guests. Under a worldwide licence agreement with the Italian fashion house Missoni, Rezidor also operates and develops the new lifestyle brand Hotel Missoni.
In November 2006 Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company based in Minneapolis, is the majority shareholder in Rezidor.
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