Guoman Hotels is launching a $4 million transformation of the Buckingham Wing of its most centrally located London hotel, the Charing Cross. The project,...

Guoman Hotels is launching a £2.5 million ($4 million) transformation of the Buckingham Wing of its most centrally located London hotel, the Charing Cross.

When renovation of the wing is complete, it will be renamed The Executive Wing. The project, due to be completed in February 2011, is in addition to a £3 million ($4.8 million) refurbishment of the entire hotel which will include (among other work) renovation of its restaurant, staircase and lounge areas. The refurbishments will enhance the Grade II-listed building’s Victorian frame to a four-star, deluxe-standard hotel with contemporary design.

Complete with its own check-in reception desk and dedicated concierge service, the 85-bedroomed Executive Wing will become an exclusive area within the deluxe hotel. In response to feedback from Charing Cross’ business and leisure travellers, each room will include black-out blinds, large work stations with Wi-Fi, Hypnos beds (a brand recommended by the Queen), rain-head showers and tea/coffee facilities.

Guoman Hotels' Charing Cross hotel is seeing a $4 million transformation of its Buckingham Wing (to be renamed The Executive Wing) and a $4.8 million refurbishment of all the other areas in the hotel

The renovation to create The Executive Wing is aiming for a chic and intimate feel, with its interior design using rich dark shades, opulent fabrics and statement pieces designed to reflect the hotel’s location at the official centre-point of London, next to the Eleanor Cross.

Guests staying in the new Executive Wing at the luxury hotel near Charing Cross will also have access to the Guoman Club Lounge, a private area to work or relax within discreet, stylish surroundings.

For more in formation on the Charing Cross, visit

“We’re extremely confident our ambitious plans will secure Charing Cross’ position as the preferred choice for business travellers looking to stay at very centre of London,” says Riddian Davies, general manager of Guoman’s Charing Cross hotel. “We’ve been very selective in addressing all aspects of our guest’s experience; all the little touches and additional facilities are standard. The refurbishment of the Buckingham Wing, combined with the overall investment, will firmly establish Charing Cross’ reputation as the leading ‘destination’ hotel in the area.”

Guoman Hotel Management Limited operates two hotel brands within the UK market; Guoman Hotels, an exclusive collection of deluxe, luxury UK hotels located in central London; and Thistle Hotels, a chain of quality full-service hotels in the UK’s major cities. Guoman Hotels in the UK consists of four landmark properties: Charing Cross, The Cumberland, The Royal Horseguards hotel near Westminster and The Tower hotel.

In 2010, Guoman Hotels launched internationally, with a luxury Shanghai hotel. A property in Beijing is to follow in 2011. In the UK, The Grosvenor Victoria property will join the collection in the near future.