Hotelbeds becomes one of the brands of the HBX Group

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Hotelbeds has launched its new group identity. From a recognized B2B bedbank, the company wants to highlight its technological tools. This is not only an evolution but an opportunity to further enhance the company’s value.

Last September Hotelbeds interviewed banks to lead the sale of more than 1 billion euros worth of shares in an initial public offering (IPO) next year, according to people familiar with the matter. Hotelbeds shareholders, including private equity funds Cinven and EQT, as well as Canadian pension plan CPP Investments could look to the Madrid stock exchange. However, these plans are still in the preliminary stages and are subject to change.

hotelbeds – one of the HBX Group brands

HBX Group, to lead the B2B TravelTech company into the next phase of its evolution

Two years after becoming a leader in the field of TravelTech, the company has established itself today as a global player in the travel ecosystem, introducing new product ranges to meet the needs of the end consumer who looking for a frictionless end-to-end solution.

HBX Group logo

HBX Group: strong ambitions

“As we continue our transformation as a global leader in TravelTech, HBX Group is simplifying our structure into four distinct brands under our new umbrella,” said CEO Nicolas Huss. “We have completely rebuilt our technology stack over the past year to support this change and better serve our customers and partners by improving our reliability and the number of self-service tools to maintain our position in the market.”

HBX and its brands: hotelbeds – Bedsonline – ROIBack – TravelStack

More B2B solutions

HBX Group will market a collection of best-in-class B2B solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse customer base across more than 190 global markets.

These are:

  • _ Hotelbeds, which meets the specific needs of hoteliers, tour operators, airlines and online travel agents
  • – Bedsonline, exclusively serving the retail travel segment, bringing together all the travel products they need to meet the needs of their travelers.
  • – Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions
  • – TravelStack, providing all products, services and solutions to businesses looking to enter the lucrative travel arena

HBX Group’s new transactional platform is an open source relational database management system with a focus on extensibility and SQL compliance, enabling more efficient use of data and unlimited scalability. This complete platform redesign, rearchitecture and new cloud-based infrastructure provides HBX with a modern cloud-based technology stack on which to build its future ecosystem strategy.

Creation of ecosystems

Supporting the transition to an ecosystem player, Hotelbeds’ accommodation, mobility and attractions sales teams have been brought together within the group’s new infrastructure, enabling them to sell all product lines cross-reference and streamline relationships with customers since they will now have a single point of contact.

New fintech solutions

As part of the evolution into HBX Group, the company will introduce fintech products in 2024, including travel insurance, payment solutions and multi-currency solutions.

Catherine Mills Avatar