Hong Kong relaunches its tourism with panache

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Hong Kong is once again ready to welcome visitors from all over the world with open arms and wants to let it be known. With today’s launch of the “Hello Hong Kong” international promotional campaign, the destination opens up to the world with 500,000 free air tickets, as well as numerous offers for visitors: the “Hong Kong Goodies”.

Hello Hong Kong

Dr. Pang Yiu-kai, Chairman of Hong Kong Tourism Board (HKTB), said, “Hong Kong is back on the world tourism map, with a tourism offering that has steadily expanded in recent years. We want to welcome all visitors with our “Hello Hong Kong” campaign, inviting our friends around the world to return to one of the greatest tourist destinations on the planet. Thanks to the emblematic and unprecedented offer offered by our territory, I am convinced that Hong Kong will once again attract travelers for exciting and unforgettable discoveries. »

The Council’s key strategies and initiatives to revive tourism:

1. An international promotion campaign

The “Hello Hong Kong” promotional campaign is being rolled out worldwide today to spread a positive message of renewal. Hong Kong is back with new and never-before-seen experiences and plenty of activities awaiting visitors as all entry restrictions are lifted.

The campaign includes a series of dynamic promotional content that will be broadcast on 3,000 platforms worldwide. A themed video series featuring business leaders, influencers, destination Super Fans and Hong Kong celebrities, such as Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, will showcase the range of news exciting experiences offered at destination.

2. A welcome with particular attention to destination

To encourage globetrotters to travel to Hong Kong, 500,000 free tickets will be distributed by the Hong Kong Airport Authority in different markets, through three national carriers, Cathay Pacific, Hong Kong Express and Hong Kong Airlines, from March.

To welcome visitors, the HKTB and stakeholders in the tourism and hospitality sectors have set up a series of very attractive welcome offers in more than 16,000 establishments in the city. Among these are no less than 1 million “Hong Kong Goodies” gift vouchers covering a free welcome drink at participating bars, restaurants and hotels, or a voucher to be used in the transport, gastronomy, retail and attractions. See: https://www.discoverhongkong.com/eng/deals/hkgoodies.html

3. A presentation of new experiences and new events

Hong Kong is delighted to introduce visitors to the new attractions and unique experiences developed over the past few years. Among the many new additions are the M+ and Hong Kong Palace Museum in the cultural district of West Kowloon, the new Peak Tram, the new ‘Momentous’ night show at Hong Kong Disneyland and revamped waterfront promenades offering breathtaking views of Victoria Bay, top the bill.

Additionally, Hong Kong will host a year-round calendar of over 250 events and festivals. Highlights that highlight the city’s vibrancy and diversity include the Hong Kong Marathon (next February 12), Clockenflap Music Festival (March 3-5), Art Basel (March 23-25 March), Museum Summit 2023 (March 24-25), Hong Kong Rugby Sevens (March 31-April 2), Hong Kong Wine and Dine Festival (November 2023) and New Year’s Eve Countdown Celebrations .

With its world-class facilities, event spaces and networking opportunities, Hong Kong has over 100 international MICE events scheduled in 2023, from business management and medical sciences to aviation, sports and technology. , thus providing excellent platforms for different industries to seize business opportunities.

Catherine Mills Avatar