Hip-hop: how old do you think it is? The exhibition in NY to celebrate the anniversary

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Hip-Hop: Conscious, Unconscious is the name of the photographic exhibition that takes place at Fotografiska of Park Avenue, in New York, until May 21, 2023 to commemorate the 50 years of the Hip-Hop movement.

Produced in collaboration with the magazine mass appealthe shots capture all the moments that have marked the history of Hip Hop, from impromptu sessions in the Bronx to a multi-billion dollar industry, as well as the role photography played in the global expansion of this musical genre.

This commercial and social phenomenon, which has revolutionized the world of music, dance, clothing and design, was born in August 1973, when a teenager of Jamaican origin, named Cindy Campbell, asked her older brother to DJ at a block party to raise money for clothes.

The girl began handing out flyers and inviting people to the recreation room of a West Bronx building to see the performance of her brother known as DJ Kool Hero, who skillfully mixed reggae records with funk, rock and disco.

The energy of the 70s, which gave birth to the phenomenon, is captured through photographic reports from this period, before Hip Hop became aware of itself (hence the Unconscious, the “unconscious” of the title). In the 80s and 90s there was a transition to producing albums, and as a result the money came in and a fashion was created around this urban culture. This awareness is revealed through more recent shots (the Conscious). Moreover, the exhibition does not fail to underline the value that women have placed on the culture of Hip Hop.


Catherine Mills Avatar