In 2022, the Hilton Latinoamérica group opened eighteen hotels in six countries in the region and announced the construction of around a hundred additional hotels in the years to come.
Despite the recession, the region’s hospitality industry is growing unhindered. On January 21, the first hotel of the Tru by Hilton brand officially opened its doors in Mexico. This is the Tru by Hilton Monterrey Fundidora, located near the park of the same name and the main attractions of the capital of the state of Nuevo Leon.
A few days earlier, on January 19, the company had opened a second hotel in the city of Santa Marta, Colombia. This is the second Hilton in the nation’s oldest Hispanic city.
At a blistering pace, Hilton also opened its 200th property in the Caribbean: the Waldorf Astoria Cancun, a 173-room luxury resort on 40 acres of shoreline.
Much of the hotel group’s expansion in the Caribbean and Latin America has occurred over the past decade: 75% of the current hotel portfolio has been opened there, thanks to investors who share Hilton’s vision according to which the region represented an incredible growth opportunity.
Hilton is a global hospitality company with a portfolio of 18 brands including Waldorf Astoria, Conrad, Curio and Double Tree, encompassing 7,000 properties and more than 1.1 million rooms in 123 countries and territories. Hilton properties in the Caribbean and Latin America total more than 36,000 rooms, representing more than 10% of the company’s portfolio outside the United States. In Latin America, the company currently has 185 hotels, including around 100 in Mexico. The company has announced plans to expand its hotel portfolio by at least fifty percent over the next five years with existing projects in South America and the Caribbean.