US Airways is introducing DineFresh, a premium-meal-for-purchase option in Economy class on its international flights to Europe, the Middle East and South America.
The new premium choice is designed to enhance the airline’s current complimentary meal offerings on long-haul international flights.
In addition, the airline is also introducing several new items to US Airways MarketPlace, its selection of snacks, meals and beverages available for purchase on domestic and international flights.
“The new DineFresh meal option, which is paired with complimentary wine, gives our customers more choices when traveling internationally in Economy,” says Hector Adler, US Airways’ vice president, InFlight Services. “With this new option, US Airways becomes the first U.S.-based carrier to offer a premium meal experience for customers in the main cabin.”
US Airways’ new DineFresh program allows customers to choose from either a vegetarian meal or a high-protein meal containing chicken and seafood.
The DineFresh vegetarian meal consists of a Caprese salad with balsamic dressing, Portobello mushroom tortellini, a Mediterranean-style appetizer and turtle cheesecake for dessert. The high-protein, meat-based meal consists of citrus-marinated chicken skewers, seasonal grilled vegetables, classic shrimp cocktail and creme brulee cheesecake for dessert.
Each DineFresh premium entree, which is priced at $19.99, must be purchased at least 24 hours prior to the flight. Customers traveling on flights where DineFresh meals are offered will be notified in advance via email as to their availability and can visit www.dinefresh.usairways.com to order.
As part of a refresh of its for-purchase MarketPlace snack and drink offerings on domestic and international flights, US Airways is adding Shock Top, a Belgian-style wheat ale with a hint of orange, to its list of beers, which already includes Beck’s, Budweiser and Bud Light. The airline is adding a sparkling wine option on select transatlantic flights.
Beer, wine and spirits are available for $7 each, Stirrings premium cocktail mixers are available for $8 each and sparkling wine is available for $9 per small bottle.
Also new to the airline’s MarketPlace menu are Brent and Sam’s Chocolate Chip Cookies, made with all-natural ingredients and no preservatives, for $3 each; Emerald Whole Cashews, featuring no trans fats and zero cholesterol, for $3 each; and The Original Chex Mix for $3.49 each.
Food options range from $3 for snacks to $8 for fresh meals. Based on customer input, US Airways is also adding the spicy cherry soda, Pibb Xtra, to its complimentary line-up of sparkling Coca-Cola beverages.
As of August 1, all international flights operated by US Airways will only accept credit and debit cards for onboard purchases. This change is consistent with domestic US Airways flights, which went to a cashless system in 2010. In-flight purchases on US Airways Express flights will remain cash-only.
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