Singapore Airlines Unveils Its Premium Economy Seat Design and Service Product

Singapore Airlines has unveiled the seat it will use in the Premium Economy Class cabins it will introduce into service in August, and has provided details of the in-flight service offerings available to passengers in the new cabin class.

SIA’s unveiling of its Premium Economy Class seat follows a two-year development program and an investment of about US$80 million in the design of the seats and the new cabins.

Singapore Airlines operates one of the world’s largest Boeing 777 fleets and its fleet includes 19 777-300ERs

Singapore Airlines will progressively introduce Premium Economy Class cabins on 19 Airbus A380s, 19 Boeing 777-300ERs and its first 20 Airbus A350-900s.

German company ZIM Flugsitz will supply the Premium Economy seats for SIA’s A380s and Boeing 777-300ERs, while Zodiac Aerospace will supply the seats for its A350-900s, according to Flightglobal.

The airline will introduce its Premium Economy Class into commercial service on August 9 on a flight to Sydney, before the new cabins are introduced to other destinations such as Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich.

Each SIA Premium Economy Class seat has a width of either 18.5 or 19.5 inches, depending on aircraft type. Each seat offers eight inches of recline and a seat pitch of 38 inches.

Each Singapore Airlines Premium Economy seat has a pitch of 38 inches and offers eight inches of recline. Seat width is either 18.5 inches or 19.5 inches, depending on aircraft type

Every seat in Singapore Airlines’ Premium Economy Class cabins will be provided with active noise-canceling headphones and a 13.3-inch, full-HD seatback monitor, which SIA claims is the largest in its class.

Singapore Airlines worked with design company Massive Interactive to integrate the functionality of a video touch-screen handset into the core design of a new user interface to make navigation through menus and programs in its latest KrisWorld in-flight entertainment (IFE) system as intuitive and user friendly as possible.

The carrier’s new KrisWorld IFE system is based on hardware manufactured by Panasonic Avionics.

Other features of SIA’s new Premium Economy Class seat include a full-leather finish, a calf-rest and a foot-bar for every seat.

Each seat also comes with individual in-seat power supply, two USB ports, a personal in-seat reading light, a cocktail table and more stowage space for personal items.

Every one of Singapore Airlines’ Premium Economy Class seats has a calf-rest and a foot bar, to provide more comfort when the passenger is reclining. Each seat also has a full-leather finish

“The new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners,” says Mak Swee Wah, SIA’s executive vice president commercial. “Our Premium Economy Class will provide customers more comfort and in-flight amenities.”

Premium Economy Class will provide an extensive range of food and beverage offerings, which includes SIA’s ‘Premium Economy Book the Cook’ service, enabling advance ordering before travel of a selection of main courses.

In addition to three main courses to choose from on board, the ‘Book the Cook’ advanced-ordering service includes Seafood Thermidor, Roasted Chicken in Garlic Cream Sauce, Rosemary Beef Brisket, Roasted Chicken Rice, Pork Congee with Century Egg, Spiced Chicken Nasi Biryani, Nasi Lemak with Fried Chicken, and Pancakes with Maple Syrup and Scrambled Eggs.

On May 30, 2013, Singapore Airlines announced it had agreed to order 30 more Airbus A350-900s to add to 40 already on order, and had taken options on 20 more to increase its total number of A350 XWBs on option to 40 aircraft. SIA may convert the new options to specify longer-fuselage A350-1000s, at its discretion

Passengers will be able to pair their choice of meal with a glass of Ernest Rapeneau Brut Prestige champagne, which will be available throughout the flight on all routes offering Premium Economy, or pick from a selection of specially chosen wines.

Customers traveling in SIA’s Premium Economy Class cabins will also receive an amenity kit that will come in exclusive limited editions, initially featuring SG50 motifs to commemorate Singapore’s 50th birthday.

The amenity kit, which consists of a toothbrush, toothpaste and a pair of anti-slip socks, is designed as a collectible item, and its pouches can be clipped together.

Premium Economy Class travelers also will be offered priority check-in and baggage handling, with a baggage allowance of 77 pounds (35 kilograms).

Members of the KrisFlyer frequent-flyer program will also receive 10 per cent more mileage points when they fly in Premium Economy Class.