Miami will host its first international festival of artisan cheese, The Cheese Connection at Miami, in March 2011.
From March 18 through March 20, 2011, at the new Miami Airport Convention Center, The Cheese Connection will bring together more than 340 artisan cheese producers from 45 countries, together with industry executives, restaurant owners, cruise lines, hotel corporations, delicatessen shops, distributors, connoisseurs, renowned chefs, celebrities and speakers. The company expects more than 18,000 lovers of cheese and those interested in its culinary use to attend the show.
“The Festival will include “The School of Cheese”, an ensemble of seminars and workshops where attendees can learn about cheese types, appellations, aging, combinations with beer and wine, etc.,” says Justo Vera-Ayestaran, creator of the festival and president of The Cheese Connection, LLC, the organizer of the show. “Visitors will be able to sample new tastes, attend cheese making demonstrations, learn gourmet recipes, enjoy artist performances, and attend international culinary competitions.”
“We are convinced that it’s a great time for cheese in the US. Finally, American palates have acquired the taste for specialty cheeses that, until recently, were only sought by a niche market,” says Vera-Ayestaran, a cheese master from the New York Artisanal Premium Cheese Center. “Consumers have discovered the quality of artisan cheeses, such as the silkiness of a good Manchego, the taste of aged Parmesan, and the creamy texture of Brie.”
Vera-Ayestaran says his objective is “to replicate the success story of gourmet coffee in the US, and assist in making artisan cheeses a household staple and as popular as in European countries”.
Eduardo Alarcon, the company’s marketing manager adds: “Our trade show will become the most important artisan cheese show in the southern U.S., the Caribbean, and Latin America. It’s a great opportunity for producers to showcase or launch new cheeses, increase sales, brand awareness, and reach new markets.”
For more information on The Cheese Connection festival, visit www.thecheeseconnection.com.