Expedia expands partnership with UEFA

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Expedia Group has renewed its agreement as an official sponsor of the Union of European Football Associations – Union of European Football AssociationsUEFA). As last year, Expedia will be the authorized online travel agency in Europe to organize travel for football fans traveling to attend matches of their teams abroad.

An agreement for two more years

Expedia Group became the Official Travel Partner of the UEFA Champions League under a three-year deal in 2018 which also covered sponsorship rights for the Super Cup, Youth League finals and Champions League finals. Futsal Champions League. In 2021, Expedia signed a one-year extension to maintain its status as an Official Travel Partner.

It will start on February 14

Expedia Group’s global supplier and licensing rights begin with the Round of 16 of this year’s competition on February 14 and run until the end of the 2023/24 UEFA Champions League season.

Expedia offers its services to football fans

So fans of source markets like the UK, Germany or France will have the option to book accommodation when visiting new cities, as well as access to personalized guides.

Michèle Rousseau, senior vice president of global brands at Expedia, said: “We know that the away game experience begins the moment you start travelling. Expedia lets fans book their travel and gives them everything they need to fully explore a city beyond the game’s 90 minutes,” https://www.expedia.co.uk/sports/ucl

Expedia got a deal

As part of the overall partnership renewal, the company will provide its Expedia Live travel hub solution in Europe and will also serve as the regional partner for the UEFA Champions League elite club competition in the United States.

Catherine Mills Avatar