At the heart of Exotismes’ strategy to boost its sales during the low season (May 1 to October 31), Summer Poker takes on even more meaning this year by presenting offers that do not experience inflation:
• in the West Indies (Guadeloupe, Martinique), low price packages renegotiated downwards and with “stock”
• in the Indian Ocean (Mauritius, Reunion, Seychelles, Maldives, Zanzibar) offers with significant discounts.
So for example in Poker Summer 2023
• Guadeloupe is available from €599 per week (7 days/5 nights) in a hotel residence and accommodation only, departing from Paris
• Réunion from €899 per week (7 days/5 nights) in a 2-star hotel and breakfast, departing from Paris
• Mauritius from €999 per week (7 days/5 nights) in hotel accommodation and breakfasts, departing from Paris
• Zanzibar from €899 per week (7 days/5 nights) in a charming hotel and breakfast, departing from Paris.
As for the Dominican Republic and the Riviera Maya, new tight negotiations on a smaller selection of hotels, allow us to offer more “all-in” solutions in the areas most in demand.
EXOTISMES stays, tours and cruises are sold through travel agencies. Information on 04 96 13 96 13 and on www.exotismes.fr
https://poker.exotismes.fr/
Online brochure and 100% online production, with direct access to the stock in real time, the Poker d’Exotismes – https://poker.exotismes.fr/ete23/ focuses on simplicity of reading with offers presented by destination and by increasing price, each product being indicated in the form of a playing card with the words “flight + stay”. In these “floor price” offers, luggage is à la carte.
And for combined islands, Exotismes created the new site in early 2023 2iles.exotismes.frwhich brings together a selection of the best sellers.
A major advertising campaign
The B to B launch is accompanied by an intense promotional system with a communication and commercial animation plan that involves the network of travel agencies more than ever: TV advertising from May 8 to 21 on the TF1 group channels and Canal+, showcase campaigns with the main networks of partner agencies, e-learning, raffle, social networks, etc.
