Estonia: a destination that resists despite the war in Ukraine

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According to the Estonian Tourist Board, despite recent crises, the total number of overnight stays in the country in November 2022 was only around 15% lower than in 2019. The drop for international customers was 36%, although visitors from Russia and Asian countries stayed away.

Tallinn remains the most popular travel destination in Estonia

According to Visit Estonia, the most important international source markets were the neighboring countries Finland and Latvia, closely followed by Germany in third place. According to travel advertisers, the most visited regions in Estonia were Tallinn, followed by Tartu, Pärnu and the islands of Saaremaa and Muhu. Instead of cultural tours in large groups, the trend is currently more FIT and small groups, the focus of travel has shifted towards nature and active travel, they say.

Cruises are back

And the cruise and ferry sector is also recovering faster than expected, according to port operators. In 2022, the port of Tallinn handled seven million passengers, an increase of 98% compared to 2021 and 72% of the level of 2019.

Catherine Mills Avatar