Emirates deployed 20,000 Apple products for cabin crew to improve on-board services.
“Known for its commitment to cutting-edge technology and innovation”Emirates announced in a press release that it had launched a new strategy called One Device (a single device) that relies on Apple products. Emirates’ 20,000 cabin crew will be equipped with iPhone 13 or a iPad Air configured with custom Emirates applications to improve and facilitate on-board passenger service and overall crew experience.
Emirates has already invested more than 8 million euros in this initiative and started distributing Apple devices a year ago. Today, more than 7,000 members Emirates crew use iPhone on 450 daily flights across its global network. In the coming months, 5,000 Additional crew members will receive iPhones and iPads with new apps and features, building on the success of this deployment.
Emirates’ internal service delivery and IT teams led “a vast research campaign” with on-board personnel, before designing and developing a series of native and personalized applications. Emirates indicates that “the results obtained made it possible to review the cabin crew user experience and guarantee passengers the exceptional service expected from Emirates.” “Feedback received to date shows that Apple products enable cabin crew to feel better prepared and provide highly personalized service to passengers. »
Among the applications “custom designed”is an application intended to improve the process of taking ordering meals on board in Business classguaranteeing a fast and accurate service and allowing cabin crew to consult the profile of each passenger and their status Skywards. Another application allows cabin crew to access information about last minute on the flight, to be aware of seat changes and possible upgrades, and to have an overview of the personnel present on board. By providing a 360-degree view of passengers, Emirates flight attendants can access critical information in real time and are therefore equipped with the tools necessary to ensure quality service: unprecedented personalization of each customer’s experience, sharing of information such as preferences regarding meals and drinks, and even the sizes of on-board loungewear – if they have been used on previous flights.
The One Device initiative “also improves the performance and safety standards of on-board teams by ensuring they have access to 24/7 support around the world, including through a team of specially trained experts at the hub from Emirates in Dubai, as well as via Apple Support ». To enhance on-board safety, on-board crew can check official procedures at any time, through remotely updated operational manuals, and use One Device as a continuous training platform through micro-learning. It should be noted, indicates the company, that the flight attendant And stewards of Emirates are authorized to use iPhone for personal purposes and their private data are protected.
Apple products support the demanding operating environment of flight attendants with numerous features, including fast charging, extended battery life, lightweight design and superior build quality. In addition, Apple’s security, “Industry-leading, protects customer and staff information and customer and employee privacy by leveraging on-device security, authenticating user identity of securely using Face ID and deleting flight information once the trip is complete ».