After the revenge tourism and last-chance tourism, perhaps it is time to carefully choose the next territories which will also offer equally exciting experiences and encounters. To support travelers in this process, the Mahana tourism fair will bring together French and international tourism players (tourist offices, accommodation, transport, nature or cultural activities, etc.) for an ocean of possibilities. In order to guide visitors in their research, the show will offer its emblematic thematic spaces as well as its latest addition: the Van Life Village.
Embarkation on the escape will be immediate, from March 8 to 10, 2024, at the Halle Tony Garnier.
To discover at the Lyon tourism fair, Mahana 2024
The first people to register for the show already have some inspiring and explosive suggestions in their pockets. So, from a short stay to a trip around the world, the ideas are numerous and adapted to everyone’s desires and budget.
In Botswana, new explorers will observe the incredible wildlife of the Okavango Loop (Africa Heart Tourism). They will follow the road of salt and volcanoes in the Danakil depression, in Ethiopia (Ethiopia Traditions Travel Tour), or meet the giant tortoises on Curieuse Island (Seychelles Tourist Office).
They will take the paths of the incense caravanners, in Salalah, in Oman (Emotika Travel) or will leave for the Christ sites in the Holy Land (Diocesan Association of Lyon – Pilgrimages Service).
They will share the daily life of the Chipaya, considered the oldest people of the Bolivian Altiplano (Culture Contact). They will marvel at the exuberant fauna and flora bordering the Amazon during the (French-speaking) cruise of the 3 borders between Brazil, Peru and Colombia (Big spaces). In Cuba, they will discover the mogotes of the Viñales National Park, classified as a World Heritage Site by UNESCO (Cuba Tourist Office).
1 Appearing after the Covid crisis, the Revenge Travel responded to the need of travelers to “revenge” for this period when their stays were canceled and where they could not travel.
They will stroll through the royal baths of Tirta Gangga, in Bali (Amerikasia) or bathe in the Upper Hot Springs in Banff, British Columbia (JMB Travel).
In Slovenia, they will wander through a cave lit by Murano chandeliers (TUI). The secrets of the British Isles will be revealed to them during a 13-day cruise (Hurtigruten). They will take the train to see the Northern Lights in Sweden (Discovery Trains) or the plane, from Geneva airport, to reach the island of Madeira. Finally, Music & Opera will bring performance enthusiasts to the major European stages.
For a tailor-made stay, they will turn, among others, to the agency The World etc.. And to build their journey themselves, they will rely on the coaches ofTravel Introduction.
50 destinations will be offered to them during the Around the World cruise (116 nights) MSC Cruises (January to May 2025).
Lovers ofoutdoorwill be able to go to Corsica and discover trails of Mare e Monti (Corsica Tourism Agency). In Auvergne-Rhône-Alpes, they will go to the community of communes of Balconies of the Dauphiné (Isère) where hiking trails, ViaRhôna cycle route and remarkable sites will be available to them.
For accommodation in camping caravans, at the sea, in the countryside or in the mountains, they will meet the GCU – University Campers GroupTHE 4* campsite Parc Saint-James-Montana (Var) or the Domaine de Cros d’Auzon AESIO Santé (Ardèche).
The training of Phileas World will be of great help to them in improving their English. L’Atelier des Epices (formerly Cookme) will enrich their culinary experience. Finally, they will be able to immortalize their trip thanks to the beautiful notebooks.Aventura Editions.
Thematic spaces 2024
· Village Van Life.
Whether it is fitted out by oneself or rented, the van is becoming more and more popular. A symbol of freedom, it offers the opportunity to discover new territories, near or far, at your own pace. Road trip lovers, seasoned or newbies, will find specialized tourism professionals in this new space who will provide their wise advice to make their future escape a success.
· Gastronomy/Wine tourism
An integral part of a culture and its riches, gastronomy and vineyards are inseparable from the trip. Museums or thematic routes, cooking classes, cultural visits, outdoor activities… the now multiple offerings are constantly growing and adapting to all audiences, even the youngest.
· Cruises Division
With a zero carbon objective in 2050, cruises are working hard to offer their customers incredible experiences while respecting maritime and river ecosystems. Our compatriots were not mistaken since there were 325,000 of them choosing to sail during their vacations in 20221. At the show, they will be able to meet different companies and discover their 2024 and 2025 programming, giving pride of place to polar expeditions, maritime or river cruises and other world tours…
1 CLIA – Cruise Lines International Association
· Holidays in my region
2e French tourist region1Auvergne-Rhône-Alpes also knows how to seduce its inhabitants, 27% of whom choose it as a destination for their holidays.2. Its caring offer is enriched each year and its initiatives in favor of sensible and respectful tourism are emulated by tourism stakeholders. At the Lyon tourism fair, Auvergne Rhône-Alpes residents will have plenty of time to discover (or rediscover) the tourist and cultural riches of their territory and plan their next outings and vacations.
1 Auvergne-Rhône-Alpes Tourism
2 Key figures 2022 Auvergne-Rhône-Alpes Tourism
New visual identity for tourism fairs
For their new editions, the Tourism Fairs (Tourissima in Lille, Mahana in Lyon and Salon Mondial du tourisme in Paris) are offering a new visual identity where two travelers let themselves be carried away on the waves ofan ocean of possibilities. Reference to the richness of the offer presented at the shows, this baseline is an invitation to explore this world, near or far, that surrounds us. It is also a promise of astonishing discoveries that will enrich us and contribute to our well-being.
Whatever travelers’ desires, tourism fairs support them in their choice of stays by presenting a plethora of offers dedicated to fans of relaxation by the sea as well as hiking in the desert, to those keen on roaming or of all inclusivecity trip or agritourism…
Useful information
Lyon Tourism Fair, Mahana, 43e editing. from Friday March 8 to Sunday March 10, 2024. Halle Tony Garnier
Every day from 10 a.m. to 6 p.m.
Entrance price: €8 for pre-sale ticket, €10 on site, free for under 18s.
www.salons-du-tourisme.com/Lyon
