“Discover spectacular Brazil”. Start of the Embratur campaign in France

Avatar photo

Last Friday, Embratur, which produces the campaigns of the Brazilian Ministry of Tourism, launched an advertising campaign for the European market that shows the feelings and sensations that can only be experienced when traveling to Brazil.

Under the slogan “Discover Spectacular Brazil”, the campaign celebrates the diversity of attractions and experiences that European tourists can find in South America’s largest country, focusing on segments such as ecotourism, adventure, nature, wildlife, culture or gastronomy.

The campaign’s flagship product is a 60-second video that uses the memoir of a tourist who recalls her trip and comments on the transformative experience of her visit to Brazil. The rivers and biodiversity of the Amazon, the heavenly beaches of Fernando de Noronha, the majesty of the waterfalls of Foz do Iguaçu, the hospitality of the Br Paraty, the lush nature of the Pantanal, the beauty of the Lençóis Maranhenses…

The agency’s new campaign reconnects Brazil with the French market after four years of absence of advertising on the European continent.

Embratur is an independent agency of the Ministry of Tourism and has been active internationally since 2003 exclusively in the areas of advertising, marketing and distribution of Brazilian tourist services, products and destinations.

Catherine Mills Avatar