Relais & Châteaux has accepted 31 new members for 2010, bringing the total membership in the high-quality-travel marketing association to 475 members in 57 countries.
The marketing association, a collection of the world’s best charming hotels and gourmet restaurants, announced its newest members at its annual Congress in Biarritz, France.
Five of the newest Relais & Châteaux members are hotels located in North America: Windham Hill, in West Townshend, Vermont; Trout Point Lodge of Nova Scotia, Canada; Esperanza, in Cabo San Lucas, Mexico; Hôtel St. Germain, in Dallas, Texas; and Sonora Resort in British Columbia, Canada.
In addition, current member Hôtel Le Toiny, in St. Barthélemy in the Caribbean, was named a Grand Chef Relais & Châteaux.
Relais & Châteaux says the addition this year of the Hôtel St. Germain in Dallas, along with Hotel Raphael in Rome and The Connaught in London, represents a shift in its strategy, which traditionally has had its roots in country-hotel properties. The association says it is is in the process of identifying additional hotels in locations such as Los Angeles, Boston and Chicago as part of an initiative to expand its presence in cities worldwide.
“Our expansion into city hotels will enable us to offer more travelers a true Relais & Châteaux experience,” says Jaume Tàpies, international president of Relais & Châteaux. “For many travelers, a city is often the first stop on their itinerary, and a Relais & Châteaux city hotel will welcome them to a new destination in a unique and extraordinary way. Our city hotels, like our other members, will be selected for their ability to convey a true sense of place to our guests, allowing them to recognize where they are in the world in a way that chain hotels cannot.”
In addition to the North American properties, other new Relais & Châteaux members include 17 properties in Europe, two in Africa, five in Asia, one in South America, and one in Australia. Three countries, Hungary, Macao and Taiwan, are newly represented this year.
Additionally, four of the 21 members have been awarded the title of Grands Chefs Relais & Châteaux. All members are listed in the newly published 2010 Guide, which has been enhanced this year to include a section dedicated to family travel, highlighting activities for children.
Established in France in 1954, the marketing association’s mission is to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character.
(For the entire list of new Relais & Châteaux members for 2010, please go to the next page.)