The first of 15 planned Tune hotels in Greater London has opened, offering what Tune Hotels says are 5-star beds at 1-star prices.

The first of 15 planned Tune hotels in Greater London has opened, offering what Tune Hotels says are 5-star beds at 1-star prices.

Tune Hotels’ first London hotel – in the Westminster area of central London – is its 10th property. The Asia-based, limited-service hotel chain opened its first hotel in Kuala Lumpur in 2007. Apart from London, Tune Hotels now has seven hotels in Malaysia and two in Bali, Indonesia.

The Tune Hotel in Westminster is the first of 15 locations scheduled to open across the Greater London area by 2017, creating 1,500 rooms and representing a total investment of £150 million for the capital’s hospitality sector. Already operating nine hotels in Asian destinations including Kuala Lumpur, Penang, and Bali and having already accommodated close to a million guests, Tune is aiming for 100 hotels in its global portfolio by 2015.

With typical room rates starting from just £35, the Tune Hotels business model is based on the low-cost airline structure. It provides low-cost rooms focused on offering high-quality basics – excellent beds, powerful showers, air conditioned rooms, central locations, a clean environment, and 24 hour security – with guests paying extra only for the facilities and services they use. Like low-cost airlines, guests are encouraged to book early online to secure the brand’s regular lower promotional prices, which Tune Hotels says in London will start from just £9 per night.

The brand’s first London hotel is located on Westminster Bridge Road, a stone’s throw from Waterloo station and a short walk from London’s culturally rich South Bank.

This is the official logo of Tune Hotels' planned new London group of low-cost hotels, which came into being with the opening of its first London hotel in Westminster on September 2, 2010. Tune Hotels began in Asia in 2007 and by 2010 had nine hotels in Malaysia and Bali. Pricing for the brand, which is controlled by AirAsia founder Tony Fernandes, is based on the low-cost airline business model. Tune Hotels plans to have 100 hotels worldwide by 2015

In addition to the 5-star beds – which Tune Hotels says are the same used by many 5 star hotels – and powerful ‘wake up’ showers, the hotel provides electronic keycard access to rooms, closed-circuit TV systems and no access to the main lobby without a keycard past midnight.

“Tune Hotels’ first hotel in London is the tenth in our network. We have indeed come a long way since first opening our doors in Kuala Lumpur three years ago, says Mark Lankester, group CEO of Tune Hotels. “This is a very exciting development that goes to show that our limited service, pay-as-you-use concept is fast gaining worldwide acceptance. London offers so many possibilities, there’s a world of culture and fun to be had and by choosing to stay at a Tune Hotel, guests can have a safe and comfortable night’s sleep without breaking the bank.”

Adds Lankester: “For non-essential items such as TV, Wi-Fi, tea and coffee and hairdryers, guests only pay if they need them. This means that unlike other hotels, guests not using the extra facilities won’t be charged for them as part and parcel of the room price. It’s about low prices, great central locations and our guests having more in their pocket to spend out and about in London.”

Tune Hotels is part of the Tune Group, the private investment group of Tony Fernandes, founder and group CEO of low-cost airline AirAsia and Team Principal of the Lotus F1 Racing Team. Tune Group recently signed a deal to become the new principal partner for Professional Games Match Officials (PGMO) for three seasons beginning from 2010/11; PGMO is the body responsible for providing and managing all professional match officials in English soccer. Tune Hotels in the UK will be operated under a strategic partnership with Queensway Group Limited, a UK-based private investment group which owns and operates hospitality assets in the UK, Europe, and United Arab Emirates.

Since Tune Hotels was first launched in Kuala Lumpur, Malaysia, in 2007, almost a million guests have stayed at its properties. In addition to its new London hotel, Tune Hotels has hotels located in Kuala Lumpur, Kota Kinabalu, Kuching, KLIA-LCCT Airport, Penang, Danga Bay, Johor and Kota Damansara in Malaysia; and Kuta and Double Six, Legian on the island of Bali, Indonesia.

Through Tune Hotels’ signature ‘Less Waste, More Earth’ pay-as-you-use system of add-ons for WiFi, TV, laundered towels and other energy-consuming facilities and amenities, Tune Hotels aims to help guests conserve both their funds as well as the earth’s resources.

Tune Hotels employs a self-service online booking system encouraging guests to book early to obtain exceptionally low prices. Using the demand-based-pricing booking system, guests can book rooms at Double rooms at the Tune Hotel in Westminster typically start from £35 per night, with prices from as low as £9 per night during the regular promotion periods.