The Cumberland hotel in London, which was the last known address of Jimi Hendrix, is marking the 40th anniversary of the guitar legend's death...

The Cumberland hotel in London, which was the last known address of Jimi Hendrix, is marking the 40th anniversary of the guitar legend’s death on September18 by creating a new Hendrix-inspired suite and hosting a mini-exhibition of photographs of Jimi.

Hendrix was a regular guest at the hotel near Hyde Park during the 1960s and conducted what was to be his last ever interview, with music journalist and press agent Keith Altham, in one of the hotel’s fifth-floor suites just days before his untimely death in 1970.


Conceived by interior designer Mary Gannon and her senior associate Cynthia, the suite is designed to inspire its visitors from the instant they enter; to capture the ethos of Hendrix and ultimately be a sanctuary where Hendrix himself would have enjoyed spending time.

A favorite haunt of rock legend Jim Hendrix, The Cumberland Hotel in London has created this special Hendrix-themed suite to commemorate the iconic guitarist's death on September 18, 1970. The hotel's owner, Guoman Hotels, is supporting the work of The Hendrix Foundation, an official not-for-profit organisation set up to provide deprived children with access to musical instruments or music lessons, by donating a £10 sum from every night's stay in the Hendrix Suite for a year

The suite is marked out with statement lighting, flamboyant colors and psychedelic stylised patterns made from authentic fabrics uncovered in vintage fairs and from specialist collectors. The room showcases an original 60s printed panel called ‘Peacock’ by Mariji Isola for Marimekko, along with a wall of framed originals of NME covers from the 1960s featuring the rock legend.

Centrepiece of the room is a flaming three-metre Hendrix mural by graphic designer Andie Airfix, whose previous works include designs for Paul McCartney, The Rolling Stones and Led Zeppelin. Airfix drew his inspiration from Hendrix’s infamous ‘guitar flambe’ show finale.

“I think he would have loved the idea of a special room designed in a style which is harmonised to his music and memory and where others might gain inspiration from his work or simply relax and enjoy the music made by the greatest rock guitarist of all time,” says Altham, who has acted as a consultant to The Cumberland during the project commented,

The colorful lobby of The Cumerland Hotel, which is owned by Guoman Hotels, will also play host to a couple of limited-edition archival photographs of Jimi Hendrix. Taken in the late 1960s, the documentary-style prints by Barrie Wentzell, who photographed much of rock’s royalty, show Hendrix looking relaxed and upbeat. The hotel will also be displaying ‘Classic Hendrix’, containing over 300 images of Hendrix, which is thought to be the most comprehensive visual memoir of Hendrix ever published.

The Cumberland’s ‘Hendrix’ Suite is available to book from this month and is open to members of the public on September 18 to commemorate the rock legend and hear his last interview. Guoman Hotels is supporting the work of The Hendrix Foundation, an official not-for-profit organisation set up to provide deprived children with access to musical instruments or music lessons, by donating a £10 sum from every night’s stay in the Hendrix Suite for a year.

Guoman Hotel Management Limited operates two hotel brands within the UK market: Guoman Hotels, an exclusive collection of deluxe hotels located in central London and Thistle Hotels, a chain of quality full-service hotels in the UK’s major cities.

In the UK, Guoman Hotels consists of four landmark properties to cater for those wanting a hotel near Park Lane, Oxford Street, Westminster, Tower Bridge or Buckingham Palace.

Guoman Hotel Management Limited is a wholly owned subsidiary of GuocoLeisure Ltd, part of the Hong Leong Group. The group has hospitality and leisure businesses across the globe including hotels in Europe, USA, Australasia and Asia.