Hotel reservations made during the month of September in several European countries indicate that German, Italian, Spanish tourists are the most enthusiastic when it comes to planning trips for the coming weeks and months, according to data from Affilired. However, demand from British tourists is falling. Demand in France remains low on average
+13.92%: Variation in hotel reservations sold on the French issuing market in September 2023 compared to the same period last year
Germany +33.63
Spain +33.25
France +13.92
Italy +130.90
United Kingdom -8.78
+19.75%: Variation in the average price of hotel reservations sold on the French market in September 2023 compared to the same period last year
Germany -1.74%
Spain +0.60
France +19.75%
Italy -50.18%
United Kingdom -0.15%
“Early booking”
Affiliated considers “early booking” sales where the arrival date at the hotel is three months (or more) after the reservation date
In France, 21.11% of hotel reservations in September are “early booking”. A rate almost similar to our English friends.
Germany 19.25%
Spain 14.51%
France 21.11%
Italy 19.43%
United Kingdom 22.24%
Demand is robust in Germany and Spain
Hotel reservations from Germany and Spain increased by 33%. In France, the increase is close to 14%. In contrast, in the UK there was a fall of 8.7% in September.
The graph also shows a strong growth of 130% in bookings from Italy, but this increase would be due, in part, to the reactivation and integration of certain campaigns in the issuing market, so at present the data would not be comparable
Who is Affilired
Affilired is said to be a leader in generating direct bookings for hotel chains and travel companies around the world. Their unique and effective approach is based on investing in the campaigns they manage for their clients. These only pay commission on confirmed bookings. They offer their customers a risk-free model.
