Under the impetus of the representative of the company “Un Océan de Croisières” (UOC), a major advertising campaign is scheduled with visuals imagined by UOC in the image of this iconic company and its sleek ships.
Important stations in the colors of Cunard
For one week (from January 24 to 31, 2023), the Opéra, Pont de Neuilly and Chaussée d’Antin stations will be dressed in the colors of CUNARD and 120 other stations in the underground transport network will host posters of this same campaign.
Sophie Baillot explains
“The objective of this campaign is to highlight the art of cruising in its purest tradition. CUNARD is the perfect illustration of the harmony between a unique heritage today and the expectations of contemporary passengers. The elegance of CUNARD is a real call to travel. Highlighting this glamorous brand to enhance the call to travel required working on a “big” image, like an elegant and modern fashion brand” says Sophie Baillot, President of Un Océan de Croisières, general agent of the company. Cunard in France for 20 years. “In addition, communication allows us to focus on 2023, which celebrates 100 years of circumnavigation of the globe, a year during which we will increase our actions before shedding light on the company’s next ship, Queen Anne, in 2024,” she concludes.
The famous transatlantic crossings
Since 1840, the CUNARD cruise company has sailed the seas of the globe and crossed the Atlantic several times a year. Unparalleled know-how and world renown are the prerogative of the maritime heritage to which it contributes.